Role Objective

To act as the financial anchor of the business, owning accounting, treasury management, and financial control, while partnering closely with the CEO and leadership team to ensure strong cash discipline, cost control, and sustainable growth.

This role is not about reporting numbers-it is about owning the financial health of the business.

Key Responsibilities

1. Accounting & Financial Reporting

- Own end-to-end accounting for the company, ensuring clean and accurate books, timely monthly closures, and clear visibility of business performance.

- Prepare monthly MIS, P&L, and balance sheet views for leadership.

- Ensure statutory compliance and coordination with auditors, consultants, and external partners.

- Bring clarity and simplicity to financial reporting so business leaders can take faster decisions.

2. Treasury Management & Cash Flow

- Own cash flow planning and day-to-day cash management, including receivables/collections payables/vendor payments, and creditors/debtors.

- Ensure optimal working capital by balancing growth needs with liquidity.

- Coordinate with Emami Group on fund flows, cash support, and financial planning discussions.

- Maintain a healthy and predictable cash position at all times.

3. Financial Control & Cost Management

- Act as the financial gatekeeper: control and review marketing spends, trade discounts, promotions, operating, and overhead costs.

- Work closely with Sales, Marketing, and Operations to evaluate spends, challenge assumptions, and ensure ROI-driven decisions.

- Drive cost-saving initiatives without compromising growth; build strong approval mechanisms and financial discipline.

4. Business Partnering & Ownership Mindset

- Partner with functional heads to support growth while protecting margins.

- Bring a business-owner mindset to financial discussions; balance speed and control in a high-growth startup environment.

- Be comfortable saying "no" when required, with data and logic.

5. Systems, Processes & Scalability

- Strengthen financial processes to support rapid scaling.

- Improve financial hygiene, controls, and governance as the business grows.

- Ensure finance does not become a bottleneck, but an enabler of growth.

Experience & Background

- 4-5 years in CA/Finance / Accounting / Treasury.

- Strong preference: Startup experience; FMCG or consumer business exposure.

- Currently in a No.2 finance role, Finance Manager/Controller role, ready for first Finance Head responsibility.