Experience: 8 to 12 Years

Who We Are:

We are one of South India's fastest-growing Limited Service Restaurant (LSR) tea chains. With a strong foothold in Chennai, Coimbatore, and Hyderabad, and a valuation crossing - 100 Crores, we have mastered the art of serving the perfect Chai.

But our customers don't just drink tea-they crave the crunch that goes with it. We are now establishing a dedicated FMCG Vertical to take our signature cookies, rusks, and tea-time snacks from our counters to the shelves of every supermarket and Kirana store in the country.

The Opportunity: "The Architect of Crunch"

We aren't looking for a caretaker; we are looking for a Founder-Mindset. As the FMCG Business Head, you will not just manage a department; you will create a separate business model from the ground up. You will take us from a "Restaurant Brand" to a "Household FMCG Brand."

Your Playground:

Phase 1: Dominate the Tamil Nadu General Trade (GT) and Modern Trade (MT) landscape.

Phase 2: Expand distribution to Telangana and Pan-India.

What You Will Build:

1. Product Strategy (The "Osmania" to the "Marie")

- Lead the New Product Development (NPD) roadmap for shelf-stable bakery items (Biscuits, Cookies, Rusks, Savories).

- Bridge the gap between our premium cafe quality and FMCG price points without diluting the brand.

2. Route-to-Market Strategy (The Hustle)

- Build the General Trade (GT) distribution network in Chennai and rest of TN from scratch.

- Negotiate listings with Modern Trade (supermarkets) and Q-Commerce platforms (Zepto, Instamart, Blinkit).

- Design the distributor margins, retailer schemes, and sales infrastructure.

3. Supply Chain & Operations

- Set up the OEM/Third-party manufacturing network or scale in-house production capabilities for mass-market volumes.

- Manage packaging, logistics, and inventory turnover ratios.

4. The P&L Ownership

- Own the P&L for the FMCG vertical.

- Forecasting sales, managing cash flow for the division, and driving profitability

The DNA We Are Looking For:

- The Experience: 8 to 10 years in the FMCG Food sector.

- Must Have: Experience in Bakery, Biscuits, or Snacking categories (e.g., Ex-Britannia, Parle, ITC, Unibic, or regional giants like CavinKare/Narasu's).

- The "Street Smart" Factor: You know the difference between a distributor in T. Nagar and a stockist in Tambaram. You understand the pulse of the Tamil Nadu market.

- The Zero-to-One Mindset: You are bored of maintaining established systems and want the thrill of building one.

- Education: MBA is great, but a track record of launching a product in a competitive market is better.

Why You Should Apply:

- Equity/Wealth Creation: This is a high-growth role. We reward those who build value.

- Blank Canvas: No legacy systems to fight. You choose the distributors, you choose the SKUs, you set the culture.

- Backing: You have the financial stability and brand recognition of a 100 Cr valuation parent company behind you.