Head - eCommerce - D2C Retail Books Business

We are looking for a strategic and growth-oriented Head of D2C to lead the end-to-end direct-to-consumer (eCommerce) business for a fast-growing brand in the books and allied categories segment.

This role requires a strong leader with proven expertise in scaling online businesses, driving revenue growth, and building high-performing digital teams. The ideal candidate will own the D2C P&L and drive customer acquisition, retention, and overall digital performance.

Key Responsibilities:

Business Ownership & Strategy:

- Own and drive the P&L for the D2C/eCommerce business.

- Define and execute growth strategies to scale online revenue and profitability.

- Identify new opportunities to expand the digital business and improve market positioning.

Website & Conversion Optimization:

- Manage and optimize website/app performance, UX/UI, and conversion rates.

- Enhance customer journeys to improve engagement and repeat purchases.

Performance Marketing & Growth:

- Lead digital marketing initiatives including performance marketing, SEO/SEM, CRM, and retention.

- Drive customer acquisition while optimizing CAC, ROAS, and conversion metrics.

Merchandising & Pricing Strategy:

- Oversee catalog management, pricing, promotions, and merchandising strategies.

- Ensure optimal product visibility and alignment with customer demand.

Customer Lifecycle Management:

- Develop and implement customer acquisition, retention, and lifecycle strategies.

- Leverage CRM tools and data insights to enhance customer engagement and loyalty.

Cross-Functional Collaboration:

- Collaborate with supply chain, technology, product, and marketing teams to ensure seamless operations.

- Align digital initiatives with broader business objectives.

Analytics & Performance Management:

- Track and analyze key performance metrics to drive data-backed decisions.

- Continuously optimize campaigns, funnels, and business performance.

Required Skills & Experience:

- Proven experience in leading or heading a D2C / eCommerce business.

- Strong background in books, publishing, stationery, or similar categories.

- Deep understanding of online consumer behavior and digital growth levers.

- Expertise in performance marketing, analytics, and conversion optimization.

- Strong leadership, team management, and stakeholder management skills.

Preferred Background:

- Experience in scaling high-growth D2C brands.

- Familiarity with marketplaces and omnichannel retail strategies.

Key Competencies:

- D2C business ownership & strategy

- Digital growth & performance marketing

- Customer lifecycle management

- Data-driven decision making

- Leadership & stakeholder management