Job Description :

We are seeking an experienced and dynamic professional to establish and lead the Diamond Jewellery E-Commerce & Online Sales Division. The incumbent will be responsible for building the complete online business ecosystem, driving digital revenue growth, developing online sales channels, and managing end-to-end e-commerce operations for the diamond jewellery business.

The ideal candidate should possess strong expertise in e-commerce management, digital marketing, online marketplace operations, customer acquisition, and team leadership, preferably within the jewellery, luxury, fashion, or lifestyle sectors.

Key Responsibilities :

Business Strategy & Growth :

- Develop and execute the overall online sales strategy for diamond jewellery.

- Establish the e-commerce business model and operating framework.

- Define pricing, product assortment, and revenue targets.

- Create short-term and long-term growth plans for online sales expansion.

E-Commerce Platform Development :

- Lead the setup, launch, and optimization of the companys e-commerce platform.

- Coordinate with technology partners, payment gateway providers, and logistics vendors.

- Ensure a seamless, secure, and customer-friendly shopping experience.

Product & Catalogue Management :

- Oversee product photography, videography, and digital content creation.

- Manage product listings, certifications, descriptions, and catalogues.

- Ensure accurate pricing, inventory synchronization, and stock visibility.

Online Marketplace Management :

- Develop and manage sales through online marketplaces and digital channels.

- Drive marketplace growth and performance optimization.

- Expand brand visibility across online platforms.

Digital Marketing & Customer Acquisition :

- Plan and execute SEO, SEM, performance marketing, email marketing, and social media campaigns.

- Collaborate with influencers and digital partners to increase customer reach.

- Improve conversion rates and optimize customer acquisition costs.

- Strengthen brand awareness and online reputation.

Operations & Fulfillment :

- Establish order processing, packaging, shipping, and return management systems.

- Coordinate with customer service and logistics teams.

- Ensure compliance with industry standards and superior customer experience.

Team Leadership :

- Build and lead e-commerce, marketing, content, and customer support teams.

- Define KPIs and performance management frameworks.

- Implement SOPs for all online business operations.

Analytics & Reporting :

- Monitor sales performance, website traffic, customer behaviour, and profitability.

- Analyze business data and provide actionable growth recommendations.

- Present regular business reviews to senior management.

Required Skills :

- E-Commerce Business Management

- Online Sales Strategy

- Diamond Jewellery Industry Knowledge

- Digital Marketing & Performance Marketing

- Marketplace Management

- SEO & SEM

- Customer Experience Management

- Inventory & Supply Chain Coordination

- Project Management

- Team Leadership

- Budgeting & P&L Management

- Data Analytics & Reporting

Educational Qualifications :

- MBA / PGDM in Marketing, E-Commerce, Retail Management, or related discipline.

- Bachelor's Degree in Business, Commerce, Marketing, or equivalent.

- Digital Marketing or E-Commerce Certifications will be an added advantage.

Preferred Candidate Profile :

- 5 - 10 years of experience in E-Commerce, Online Retail, or Jewellery Retail.

- Minimum 3 - 5 years of leadership experience managing online sales operations.

- Proven track record in launching and scaling e-commerce businesses.

- Experience in jewellery, luxury retail, fashion, or lifestyle brands preferred.

- Strong understanding of customer acquisition, online merchandising, and digital revenue growth.

Key Deliverables :

- Successfully launch and scale the diamond jewellery e-commerce platform.

- Build and manage a high-performing online sales team.

- Integrate inventory, CRM, payment gateway, and logistics systems.

- Achieve online revenue and profitability targets.

- Establish a strong marketplace and digital marketing presence.

- Create a scalable online business model for future expansion.