JOB DESCRIPTION

Head - E-commerce

Marketplace & Digital Commerce Leadership | Ayurved/FMCG

About the Role:

The Head - E-commerce will be responsible for building and scaling the organisation's online business across marketplaces and digital channels, with a strong focus on Amazon, Flipkart and other key e-commerce platforms and D2C Websites.

This is a leadership role that will drive online revenue growth, marketplace visibility, product discoverability, and conversion, while ensuring strong control over catalogue, pricing, promotions, and digital execution. The role will act as a bridge between Sales, Marketing, Supply Chain, and Digital partners, ensuring that online demand generation is effectively converted into sales and revenue.

Key Responsibilities:

1. E-commerce Business Ownership:

- Own end-to-end e-commerce P&L and revenue growth

- Drive sales across Amazon, Flipkart, and other marketplaces and Quick-commerce platforms

- Build and execute strategies to increase online market share and brand visibility

- Ensure alignment of online sales targets with overall business objectives

2. Marketplace Management:

- Lead complete account management for Amazon marketplace

- Optimize product listings, keywords, titles, descriptions, and A+ content

- Improve product discoverability, search rankings, and conversion rates

- Ensure strong catalogue hygiene, listing accuracy, and content quality

- Manage marketplace metrics like Buy Box, ratings, reviews, and seller performance

3. Growth & Performance Marketing:

- Plan and execute Performance Ads, promotions, and campaign strategies

- Drive traffic, improve conversion rates, and maximize ROI on ad spends

- Identify opportunities for new product launches and online-exclusive SKUs

4. Pricing, Promotions & Competition Tracking:

- Monitor and control pricing across marketplaces

- Design and execute promotional strategies, deals, and discount campaigns

- Track competitor activity and ensure competitive positioning

5. Order Fulfilment & Customer Experience:

- Ensure seamless coordination with supply chain and warehouse teams for order fulfilment

- Monitor order processing, returns, cancellations, and delivery timelines

- Improve customer experience, ratings, and reviews

6. Inventory Planning & Availability:

- Align with supply chain to ensure adequate stock availability for online demand

- Prevent stock-outs and overstocking across marketplaces

- Drive efficient inventory planning for fast-moving SKUs

7. Data, Systems & Reporting:

- Build dashboards and reporting for: sales performance by platform, conversion rates and listing performance, and advertising ROI and campaign effectiveness

- Leverage data insights to drive continuous optimization

8. Cross-Functional Collaboration:

- Work closely with Sales, Marketing, Finance, and Supply Chain teams

- Align digital strategy with brand positioning and offline distribution

- Ensure seamless coordination between demand generation and fulfilment

9. Team Leadership:

- Build and lead the e-commerce team (marketplace, content, performance marketing)

- Drive accountability, performance tracking, and capability building

- Establish structured review mechanisms for growth and execution

Experience & Skills:

- 10 - 15 years of experience in E-commerce / Digital / Marketplace business

- Strong hands-on experience managing Marketplace and D2C website.

- Proven track record of driving online sales growth and marketplace performance

- Deep understanding of catalogue management, SEO, and digital merchandising

- Experience in managing performance marketing (Amazon Ads, PPC, etc.)

- Strong analytical skills with ability to drive data-backed decisions

- Prior experience in FMCG / Ayurveda preferred

- You can balance strategy with hands-on execution

- You are motivated to drive high-growth e-commerce business in FMCG/Ayurveda