Role Purpose:

The Head E-commerce will drive online revenue growth, build and scale brands / product categories, manage marketplace channels, and develop a best-in-class digital commerce ecosystem.

The role requires strategic leadership across sales, digital marketing, customer experience, technology, and supply chain to accelerate profitable growth.

Key Responsibilities:

E-commerce Strategy:

- Develop and execute the company's E-commerce growth strategy.

- Drive revenue, profitability, customer acquisition, and retention across online channels.

- Build annual and long-term business plans aligned with organizational objectives.

- Identify emerging trends, consumer behavior shifts, and new growth opportunities.

Marketplace Management:

- Own business performance across marketplaces such as Amazon, Flipkart, Blinkit, Zepto, and Instamart.

- Lead account management, assortment planning, pricing, promotions, and visibility initiatives.

- Negotiate commercial terms and partnerships with key online platforms.

- Optimize marketplace rankings and conversion metrics.

Digital Marketing & Customer Acquisition:

- Lead performance marketing across search, social media, affiliate, influencer, and CRM channels.

- Optimize customer acquisition costs and maximize return on marketing investment.

- Work closely with branding teams to ensure consistent brand communication.

- Drive data-driven marketing decisions using analytics and consumer insights.

Revenue & P&L Management:

- Own E-commerce P&L.

- Monitor sales performance, margins, inventory turns, and channel profitability.

- Prepare revenue forecasts and business reviews.

- Drive initiatives to improve profitability while maintaining growth momentum.

Operations & Supply Chain Coordination:

- Collaborate with supply chain, logistics, and customer service teams to ensure seamless order fulfillment.

- Improve inventory planning and product availability.

- Minimize returns, cancellations, and delivery-related issues.

- Establish service-level metrics and operational excellence standards.

Analytics & Technology:

- Implement analytics frameworks to track customer behavior and channel performance.

- Utilize data to improve merchandising, pricing, promotions, and customer engagement.

- Evaluate and implement E-commerce technologies and automation tools.

- Develop dashboards and reporting mechanisms for leadership reviews.

Team Leadership:

- Build and lead high-performing E-commerce, marketplace, and D2C teams.

- Mentor managers and develop future leaders.

- Foster a culture of innovation, accountability, and customer focus.

Key Performance Indicators (KPIs):

- E-commerce revenue growth

- Gross margin and profitability

- Customer Acquisition Cost (CAC)

- Customer Lifetime Value (CLV)

- Website conversion rate

- Average Order Value (AOV)

- Repeat purchase rate

- Marketplace ranking and share of search

- Inventory availability and fulfillment metrics

Desired Candidate Profile:

Education:

- MBA in Marketing, E-commerce, Digital Business, or related field from a reputed institute.

Experience:

- 12- 18+ years of experience in FMCG, Consumer Goods, Retail or Digital Commerce.

- Minimum 5+ years leading E-commerce / D2C businesses.

- Proven track record of scaling online revenue and managing large P&Ls.

- Experience handling marketplaces and quick commerce