The Head of E-Commerce will be responsible for owning and scaling the digital commerce strategy, operations, and performance across all online sales channels. This includes the companys own e-commerce platform, third-party marketplaces, and B2B ordering portals. The role demands a strategic yet hands-on leader with experience in building digital P&Ls, driving traffic, increasing conversions, and delivering superior customer experiences.

Key Responsibilities

E-Commerce Strategy & Growth

- Develop and implement the end-to-end e-commerce strategy aligned with the overall business and brand goals.

- Own the online P&L drive revenue, margin, cost control, and profitability targets.

- Identify and launch new digital sales opportunities across geographies, channels, and customer segments.

Platform Management

- Lead the management and continuous improvement of the companys e-commerce website (UX/UI, functionality, merchandising, and personalization).

- Ensure platform stability, mobile responsiveness, and seamless integration with inventory, CRM, and ERP systems.

- Oversee catalog management, pricing accuracy, payment gateways, and site performance analytics.

Marketplace & Partner Channels

- Manage partnerships and performance on third-party platforms (Amazon, Flipkart, Indiamart, etc.).

- Optimize presence, listing quality, campaign ROI, and customer service metrics across marketplaces.

- Explore new partnerships, B2B e-procurement portals, and D2C initiatives.

Digital Marketing & Conversion

- Work closely with digital marketing teams to drive qualified traffic via SEO, SEM, email, social media, influencer marketing, and retargeting.

- Own customer funnel metrics (CTR, bounce, add-to-cart, conversion, CAC, LTV).

- Deploy A/B testing, CRO tools, and analytics to improve customer journeys and maximize conversion rates.

Operations & Fulfillment

- Coordinate with supply chain, warehousing, and logistics teams to ensure timely and cost-effective order fulfillment.

- Implement scalable last-mile solutions and reverse logistics processes.

- Monitor key KPIs including order cycle time, fill rates, return ratios, and customer feedback.

Team & Stakeholder Management

- Build and lead a cross-functional e-commerce team covering digital marketing, platform ops, analytics, and customer service.

- Collaborate with IT, finance, legal, product, and CX teams to enable smooth business operations.

- Stay updated with industry trends, consumer behaviors, and digital commerce innovations.

Candidate Profile

Must-Have:

- 10-15 years of experience in e-commerce, digital sales, or online retail, including 5+ years in a leadership role.

- Proven experience scaling e-commerce revenue through direct platforms and marketplaces.

- Strong analytical mindset with data-driven decision-making skills.

- Demonstrated ability to work in a fast-paced, cross-functional environment.

Preferred:

- Experience in hardware, manufacturing, home improvement, or consumer durables industries.

- Exposure to B2B e-commerce or distributor/dealer e-portals.

- Understanding of D2C growth levers and subscription/e-commerce tech stacks.

Education

- Bachelors degree in Business, Marketing, Technology, or related field (mandatory)

- MBA or specialization in Digital Marketing, E-Commerce Management, or Strategy (preferred)

Key Competencies

- Strategic Thinking & Execution Ownership

- Digital Tools & E-Commerce Tech Fluency

- Performance Marketing & Traffic Growth

- Customer Experience Design

- Leadership & Cross-functional Collaboration

Why Consider This Role?

- Lead digital growth in a rapidly transforming industry.

- Create a lasting impact by building a future-ready e-commerce ecosystem.

- Work with a progressive leadership team committed to innovation and excellence.