Key Responsibilities:

Ecommerce Strategy & P&L Management:

- Develop and execute a comprehensive e-commerce strategy that aligns with the company's overall business goals.

- Manage the end-to-end P&L for the e-commerce division, ensuring financial targets are met across all online channels. This includes revenue generation, cost management, margin optimization, and operational expenditures.

- Drive budget allocation for online marketing campaigns, promotions, platform improvements, and operational expenses while maximizing ROI.

Sales & Revenue Growth:

- Lead efforts to drive revenue and profitability across all e-commerce platforms by identifying and executing high-impact strategies to increase conversion rates, average order value, and customer lifetime value.

- Analyze performance metrics (traffic, sales, customer acquisition cost, etc.) to adjust and refine e-commerce tactics.

- Work cross-functionally with marketing, sales, and operations teams to ensure alignment with business goals.

Platform & Product Management:

- Oversee the day-to-day operations of online platforms, ensuring a seamless, high-quality shopping experience for customers.

- Manage product catalog, pricing, promotions, and stock availability across digital platforms.

Data-Driven Insights & Reporting:

- Monitor, measure, and report on key performance indicators (KPIs), including sales, conversion rates, customer acquisition costs, and P&L performance.

- Analyze customer behavior, market trends, and competitor performance to identify opportunities and risks.

- Provide regular updates to senior leadership on e-commerce performance, financial health, and growth opportunities.

Paid Marketing:

- Optimize digital marketing spend to achieve the best possible return on investment (ROI) and drive high-quality traffic to the website and other e-commerce channels.

Inventory & Supply Chain Coordination:

- Collaborate with supply chain, logistics, and operations teams to ensure products are consistently available for online customers and that orders are fulfilled on time.

- Manage inventory levels, forecasting, and stock rotation to avoid overstocking or stockouts, ensuring a smooth and cost-efficient supply chain.

Team Leadership:

- Lead and mentor the e-commerce team, including KAM/S & analysts.

- Foster a culture of innovation, continuous improvement, and accountability within the e-commerce team.

Key Requirements:

Education & Experience:

- Bachelor's degree in Business, Marketing, E-commerce, or a related field.

- 7+ years of experience in e-commerce management or digital marketing, with at least 3 years in a leadership role.

- Proven experience managing end-to-end P&L for an e-commerce business, including budgeting, financial forecasting, and margin optimization.

- Experience working with e-commerce platforms and managing digital operations.