
Role & Responsibilities:
Job Title: Head/Director Go-To-Market (GTM), PACS Diagnostic Imaging Solutions
Location: Hyderabad, Telangana
Experience: 8 - 12 years in GTM/Business leadership, preferably in Healthcare IT / HealthTech / Medical Imaging
Reports to: CEO / VP - Sales & Strategy
About the Role:
We are looking for a seasoned GTM leader to drive the market strategy, sales growth, and commercial expansion of our PACS (Picture Archiving and Communication System) diagnostic software platform. This is a leadership role responsible for owning revenue growth, positioning, partnerships, and go-to-market execution across hospitals, diagnostic chains, and radiology networks.
Key Responsibilities:
- Own and execute the end-to-end GTM strategy for the PACS product line - market segmentation, pricing, positioning, and channel strategy
- Drive new customer acquisition across hospitals, diagnostic centers, radiology groups, and healthcare networks
- Build and lead a high-performing sales, pre-sales, and business development team
- Define and execute partnership strategy with OEMs, imaging equipment vendors, RIS/HIS providers, and healthcare distributors
- Collaborate closely with Product and Engineering to align roadmap with market/customer needs and competitive positioning
- Own revenue targets, sales pipeline, forecasting, and P&L accountability for the GTM function
- Build strategic relationships with key opinion leaders (radiologists, hospital administrators, procurement heads)
- Represent the company at industry events, healthcare IT conferences, and customer forums
- Track market trends, competitive landscape and regulatory shifts (DICOM standards, data localization, NABH/NABL requirements)
- Establish scalable GTM playbooks, sales processes, and CRM/pipeline discipline
Required Qualifications:
- 8 - 12 years of experience in GTM, sales leadership, or business growth roles, with a strong healthcare/healthcare IT/medical devices/diagnostics background
- Proven track record of scaling revenue in a B2B healthcare software or services environment
- Strong understanding of hospital/diagnostic center buying cycles, procurement processes, and stakeholder mapping
- Experience building and leading GTM/sales teams from the ground up
- Excellent stakeholder management, negotiation, and executive presence
- Bachelor's degree required; MBA preferred
Preferred / Added Advantage:
- Direct experience with PACS, RIS, DICOM, HL7, or medical imaging software is a strong plus
- Experience selling into radiology, diagnostics, or imaging center segments
- Existing network within Indian hospital/diagnostic chains or healthcare IT ecosystem
What We Offer:
- Leadership role with significant ownership and P&L responsibility
- Opportunity to shape GTM strategy for a high-growth healthcare software product
- Competitive compensation + performance-linked incentives
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