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Software Development Engineer II

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Assistant Manager - Retention Marketing About The Role: As a Retention Marketing - Assistant Manager, you'll be responsible for all customer nurturing activities along with retention, up-selling & engagement. You'll need to have an understanding of consumer buying behaviors; along with a deep understanding in full-funnel marketing. You will be owning B2C targets, and also develop execution strategies for conversion rates. What You'll Do: - Manage & implement CRM, develop & execute CRM strategy to drive conversion rates - Define segmentation of customer base & map the entire customer journey to identify conversion & engagement opportunities - Create high impact omnichannel engagement lifecycle campaigns based on customer insights - Setup CRM workflows like onboarding, cart abandonment, buy-back journey's etc. - Executing new monetization strategies for the existing customer base. - Analyse consumer patterns such as app download trends, conversion rate and competitor analysis to understand the effectiveness of media investment and advise on strategy. - Help plan and prioritize key marketing tactics across programs, to maximize country growth, revenue and efficiency targets. - Work closely with product, UI/UX & engineering to enable growth initiatives to drive bottom-line conversions - Monitor and ensure marketing campaigns deliver against monthly/annual targets in terms of paid users, free users etc. What You'll Need: - Bachelor's /PGdegree from a reputed institute - Minimum 5 years of relevant experience - Experience of working on Clevertap CRM - Experience on working with app first companies - Deep understanding of mar-tech - Customer lifecycle marketing experience - Experience in consumer internet organizations - Strong understanding of marketing channel attribution, measurement frameworks, and key business and channel metrics. What Will Be Great to Have: - Highly customer-obsessed thinking with a deep understanding of customer needs and aspirations. Skilled at decoding the price-value equation from a customer's perspective and an ability to speak the customer's language - Excellent communication, stakeholder management and organization skills. You will be required to work with a variety of stakeholders and teams of varying technical ability, and across a range of projects. - Ability to analyze and structure data, turn data into insights, and insights into actions that assist senior management and other stakeholders with decision making - Stellar problem solving and issue resolution skills with the ability to work effectively across stakeholders while maintaining quality and attention to detail - Strong analytical skills - Experience of working in a faced paced environment - Understanding of performance marketing channels

Hyderabad

Head Digital Works - Assistant Manager - Retention Marketing 

Job Description for Head Digital Works - Assistant Manager - Retention Marketing  in HEAD DIGITAL WORKS PRIVATE LIMITED in  Hyderabad for (5-8) years of experience. Apply Now!

Head Digital Works - Assistant Manager - Retention Marketing  | iimjobs.com