Role Overview:

We are seeking a seasoned Head of Digital Strategy and SEO to spearhead our search ecosystem and performance marketing initiatives in Bengaluru. In this leadership capacity, you will define the long-term vision for our digital presence, orchestrating complex SEO architectures and high-impact SEM campaigns that drive sustainable growth. You will collaborate closely with product, engineering, and executive leadership to align search strategies with broader business objectives, ensuring our brand maintains a dominant digital footprint. By bridging the gap between technical search optimization and aggressive performance marketing, you will directly influence customer acquisition costs, organic traffic scalability, and overall revenue growth, ultimately shaping how our users discover and engage with our platform.

Key Responsibilities:

- Architect and execute comprehensive SEO strategies, including technical, on-page, and off-page initiatives, to secure top-tier search rankings and maximize organic visibility for our core business offerings.

- Lead the end-to-end performance marketing lifecycle, managing large-scale SEM budgets to optimize conversion rates and ensure a high return on ad spend across diverse digital channels.

- Drive cross-functional collaboration with product and content teams to implement data-backed growth experiments that improve user acquisition and retention metrics.

- Analyze complex datasets to identify market trends and search intent shifts, translating these insights into actionable strategies that maintain our competitive edge in the digital landscape.

- Mentor and scale high-performing digital marketing teams, fostering a culture of experimentation and analytical rigor to meet ambitious quarterly growth targets.

- Manage stakeholder expectations by providing transparent reporting on search performance, attribution modeling, and the direct impact of digital investments on the bottom line.

Required Skillset:

- Demonstrated expertise in managing large-scale SEO and SEM ecosystems, with a proven track record of scaling organic and paid traffic for high-growth digital products.

- Exceptional analytical capabilities, with the ability to synthesize complex performance data into strategic narratives for executive stakeholders.

- Strong leadership presence, capable of influencing cross-functional teams and managing external agency partners to ensure seamless execution of digital roadmaps.

- Deep understanding of modern search algorithms, performance marketing automation tools, and attribution frameworks, coupled with the ability to adapt to rapidly changing digital landscapes.

- Excellent communication skills, enabling you to articulate technical search concepts to non-technical stakeholders and drive organizational alignment.

- A Masters degree or equivalent professional qualification from a premier institute is preferred, reflecting a strong academic foundation in business or marketing.

- Ability to thrive in a fast-paced, on-site work environment in Bengaluru, maintaining a high level of operational excellence and strategic focus.

- 11 - 17 years of professional experience in digital marketing, with a specific focus on search strategy and performance growth.