Role Overview:

- The Head - Digital Sales, Cross Sell & CRM will lead the organization's digital acquisition strategy, customer lifecycle management, and cross-selling initiatives across retail and financing products.

- The role will be responsible for building scalable digital sales channels, leveraging CRM platforms to enhance customer engagement, and driving revenue growth through data-driven marketing and cross-sell strategies.

- This leadership role will work closely with business, product, analytics, and technology teams to strengthen Company's digital ecosystem and improve customer conversion, retention, and lifetime value.

Key Responsibilities:

Digital Sales Strategy:

- Develop and execute the organization's digital sales strategy across web, mobile, and partner channels

- Drive customer acquisition through digital platforms, including lead generation and conversion optimization

- Identify new digital channels and partnerships to expand digital reach

Cross-Sell & Revenue Growth:

- Design and implement cross-sell strategies across financial and mobility products

- Leverage customer data and analytics to identify upsell and cross-sell opportunities

- Collaborate with business teams to maximize customer lifetime value

CRM & Customer Lifecycle Management:

- Lead the development and optimization of CRM platforms and customer engagement programs

- Drive customer segmentation, targeted campaigns, and lifecycle communication strategies

- Improve customer retention, repeat transactions, and loyalty programs

Digital Marketing & Analytics:

- Lead digital marketing campaigns across performance marketing, social media, and partner channels

- Use analytics and customer insights to improve campaign performance and conversion rates

- Monitor digital funnel metrics including lead generation, conversion, and cost of acquisition

Stakeholder Collaboration:

- Work closely with product, technology, marketing, and business teams to align digital initiatives with business goals

- Drive adoption of digital tools and CRM platforms across business functions

Candidate Profile:

- The ideal candidate will be a digital sales and CRM leader with strong experience in BFSI or automotive financial services, with a proven ability to scale digital channels and customer engagement platforms.

Key Requirements:

- 15-20 years of experience in digital sales, CRM, or customer lifecycle management

- Strong exposure to BFSI, fintech, automotive finance, or digital lending ecosystems

- Proven experience in building digital acquisition channels and cross-sell strategies

- Deep understanding of CRM platforms, marketing automation, and customer analytics

- Strong leadership experience managing cross-functional teams and digital initiatives

Preferred Qualifications:

- MBA from a reputed institution

- Experience in data-driven marketing and digital transformation initiatives

- Leadership Competencies

- Strategic thinking and digital innovation

- Customer-centric mindset

- Strong stakeholder management

- Data-driven decision making

- Ability to lead high-performing teams