Head - Digital Marketing - SaaS

About the Role:

- We are looking for a performance-driven Digital Marketing Manager to lead end-to-end marketing initiatives for SaaS products in the Indian market.

- This role requires a strong blend of strategic thinking, execution excellence, and data-driven decision-making, with ownership of the complete marketing funnel-from awareness to conversion.

Key Responsibilities:

Marketing Strategy & Execution:

Plan and execute integrated digital marketing strategies tailored for SaaS products, aligning with business goals and growth targets

Channel Management:

Manage and optimize performance across multiple channels, including:

- Paid Marketing (PPC)

- SEO & Organic Growth

- Social Media Marketing

- Email & WhatsApp Marketing

- Marketing Automation & CRM tools

Funnel Optimization:

Design and continuously optimize end-to-end marketing funnels to improve lead generation, nurturing, and conversion rates

Performance Marketing & Analytics:

- Track and analyze key metrics such as Traffic, Leads, MQLs, SQLs, CAC, LTV, and ROI to drive campaign effectiveness

Cross-functional Collaboration:

- Work closely with Sales, Product, Tech, Content, and Design teams to ensure alignment and seamless execution

Team & Vendor Management:

- Manage internal teams and/or external agencies, freelancers, and partners to deliver high-quality campaigns

Reporting & Insights:

- Prepare monthly and quarterly performance reports, along with actionable insights and growth strategies

Market & Trend Analysis:

- Stay updated with the latest SaaS and fintech marketing trends, tools, and best practices

Ideal Candidate Profile:

- 5+ years of experience in digital marketing within SaaS or fintech environments

- Strong expertise in performance marketing, funnel optimization, and lead generation

- Hands-on experience with marketing automation tools, CRM systems, and analytics platforms

- Proven ability to manage multi-channel campaigns and drive measurable business outcomes

- Strong analytical mindset with data-driven decision-making skills

- Excellent stakeholder management and communication abilities

- Experience working in a fast-paced, growth-oriented environment

Why Join?

- Opportunity to work on high-impact SaaS products

- End-to-end ownership of marketing strategy and execution

- Collaborative environment with cross-functional exposure

- Strong focus on growth, innovation, and performance-driven culture