We are looking for a Head - Digital Marketing for a leading retail company based out of Mumbai/Thane

Key responsibilities include but are not restricted to the following:

Digital Marketing Strategies :

- Lead digital marketing - performance marketing (Engagement metrics on Social Media platforms) on digital platforms and other associated initiatives

- Lead website revamp and ensure its alignment linkage with the Group page

- Provide thought leadership to the Campaign Planning & Execution across digital platforms (Facebook, Instagram and other social media) to meet key performance metrics

- On Page and Off Page Optimization, Keywords Tracking, Organic and Paid Sessions, Competitor Analysis

Campaign Development and Execution :

- Integrated Campaign Management: Lead the planning, development, and execution of integrated digital marketing campaigns across multiple channels, ensuring cohesive messaging and a seamless customer experience.

- Content Strategy: Oversee the creation and curation of high-quality content that supports the digital marketing strategy, including blogs, videos, infographics, and social media posts.

- SEO and SEM Management: Drive search engine optimization (SEO) and search engine marketing (SEM) efforts to increase organic traffic, improve search rankings, and maximize ROI on paid search campaigns.

- Social Media Strategy: Develop and execute social media strategies that engage the audience, build community, and drive traffic to the website and other digital assets.

Performance Measurement and Optimization :

- Data Analytics and Reporting: Utilize digital analytics tools (e.g., Google Analytics, HubSpot) to monitor and analyze the performance of all digital marketing initiatives. Provide regular reports to senior management with actionable insights and recommendations.

- ROI Analysis: Track and measure the ROI of digital marketing campaigns, adjusting strategies as needed to ensure optimal use of the marketing budget and resources.

People Management :

- Build and nurture a high-performing team

- Be a custodian of organisational Values

- Identify high-potential employees and train them for higher responsibilities

- Develop and manage a highly collaborative work environment with all stakeholders

- Actively manage the engagement and motivation levels of employees

Functional skills required:

- Create and execute digital marketing strategy

- Leverage digital marketing channels for brand positioning and reinforcement

- Leverage Data-Driven Marketing & Analytics to improve customer experience and business impact

- Drive E-Commerce & Conversion Rate Optimization (CRO) to improve customer retention and sales performance

- Should be able to handle an operational budget of 30-50CR.