Role Overview:

We are seeking a seasoned Digital Marketing Head to spearhead the online growth strategy for our premium real estate portfolio in Bangalore. In this role, you will act as the primary architect of our digital presence, orchestrating high-impact campaigns that bridge the gap between luxury property offerings and prospective homebuyers. You will work closely with the leadership team, sales heads, and creative agencies to ensure our brand narrative remains consistent while driving aggressive lead generation targets. By leveraging data-driven insights and cutting-edge marketing technology, you will directly influence the companys bottom line, transforming digital engagement into tangible sales conversions in a highly competitive market.

Key Responsibilities:

- Formulate and execute comprehensive digital marketing strategies to drive high-quality lead generation and improve cost-per-acquisition across all real estate projects.

- Manage end-to-end performance marketing budgets, optimizing spend across Google Marketing, Taboola, and social media platforms to maximize ROI.

- Oversee the implementation of advanced marketing automation workflows to nurture leads through the sales funnel, ensuring seamless handoffs to the sales team.

- Direct SEO and SEM initiatives to capture high-intent organic traffic, ensuring our projects maintain top-of-mind visibility in search results.

- Analyze complex marketing datasets using Google Analytics to derive actionable insights, refining campaign tactics to align with evolving market trends.

- Lead and mentor a high-performing team of digital marketers and creative professionals to maintain a culture of excellence and continuous experimentation.

Required Skillset:

- Demonstrated expertise in scaling performance marketing campaigns within the real estate sector, with a proven track record of managing significant monthly marketing budgets.

- Advanced proficiency in managing complex digital ecosystems, including Google Marketing, Taboola, and sophisticated marketing automation tools.

- Strong analytical mindset with the ability to translate raw data from Google Analytics into strategic business decisions that drive revenue growth.

- Exceptional communication and stakeholder management skills, capable of presenting complex marketing strategies to senior leadership and cross-functional teams.

- A proactive approach to problem-solving, with the ability to adapt quickly to the fast-paced, high-pressure environment of the Bangalore real estate market.

- A Bachelors degree in Marketing, Business Administration, or a related field, with an MBA from a premier institute preferred.

- Ability to work effectively in an on-site environment, fostering direct collaboration with sales and project teams to ensure alignment on business goals.