Head - Digital Marketing - QSR/Retail Fashion

Company Overview

Join a dynamic organization operating in the fast-paced QSR or retail fashion sectors.

We specialize in luxury and lifestyle brands, focusing on innovative digital marketing strategies to drive brand growth, enhance customer engagement, and maximize revenue.

Role Summary

As the Head of Digital Marketing, you will own the P&L of the online vertical for multiple luxury and lifestyle brands.

The role demands a strategic leader with hands-on expertise in SEO, SEM, performance marketing, influencer collaborations, and eCommerce platform management.

You will craft and execute growth strategies, leverage data analytics to optimize user experience, and mentor a high-performing digital marketing team to achieve ambitious business objectives.

Key Responsibilities

- Own and manage the P&L for the online marketing vertical across multiple brands.

- Drive end-to-end digital campaigns encompassing SEO/SEM, social media, email and WhatsApp marketing, influencer partnerships, and social commerce.

- Develop and implement growth strategies to boost online revenue and enhance brand visibility.

- Collaborate with agencies, vendors, and logistics teams to optimize digital marketing performance.

- Use advanced data analytics to refine user journeys and improve conversion rates across digital channels.

- Oversee the operation and optimization of Shopify and other eCommerce platforms ensuring seamless customer journeys.

- Lead, mentor, and inspire the digital marketing team to meet and exceed their goals.

Qualifications & Experience

- Minimum 8 years of experience in digital marketing, preferably within QSR, retail fashion, luxury, or lifestyle brands.

- Proven expertise in SEO, SEM, performance marketing, and eCommerce management.

- Hands-on experience with Shopify and marketing automation tools.

- Analytical mindset passionate about data-driven decision-making.

- Excellent communication, leadership, and strategic thinking skills.

What We Offer

- Competitive compensation of up to 25 LPA.

- Leadership opportunity to shape digital marketing efforts for prestigious brands.

- Dynamic work environment fostering innovation, creativity, and professional growth.