Position Objective: - The incumbent shall be responsible for leading The company's integrated marketing activities to drive business outcomes. - Primary KRAs - Lead Generation & Management, Team Management, Performance Marketing Strategy and Execution, Digital Business Lead - Key responsibilities include building a digital marketing culture, driving efficiency in performance marketing across The company's diverse business units, building the The company brand allocating resources to special projects and setting short-term and long-term brand goals in sync with business strategy. Role Responsibilities: - Design and articulate marketing objectives for The company in line with the business strategy and in discussion stakeholders. - Focus on measurability, efficiency and throughput of all marketing efforts. Act as an enabler to each business units' revenue and profitability goals - Collaborate with product, digital and tech teams to uncover learner insights and contribute to a more sophisticated and synergistic learner acquisition and GTM model for The company Own the creative process for The company across digital media: - Complete creative planning and execution, customer community development and all Brand related communication. - Brainstorm new and creative growth strategies to support business with consistent outcomes and agile marketing solutions as befits a startup environment. - Collaborating with other company functions to strengthen company reputation, coordinate promotions, and increase reach. - Build a team of crack resources (both inhouse and agency) to support business strategies and brand objectives - Measure and report to leadership team the performance and assess against goals (ROI and KPIs), set budget targets, manage P&L, etc. Personality traits: a. Excellent interpersonal skills. b. Positive and confident attitude, strong sense of integrity and ethical behaviour. c. Willingness to learn and adapt, respectful, co-operative, helpful and punctual behaviour. - The incumbent must be a self-starter with very high energy levels and the ability to work independently. Demonstrated strategic thinking, exceptional business skills, sharp analytical outlook is a must. Live the core values of the organisation by demonstrating Ownership mind-set, Innovation at work and engaging all stakeholders effectively. - The above role description is an indicative expectation of the performance, any additional tasks / accountability may be combined or modified to ensure achievement of role objectives.

Mumbai

Head - Digital Marketing/Performance Marketing/Lead Generation & Management - B2C 

Job Description for Head - Digital Marketing/Performance Marketing/Lead Generation & Management - B2C  in Talent North in  Mumbai for (12-16) years of experience. Apply Now!