Head of Digital marketing 1. Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative for a large NBFC 2. Drive 5X lead generation through various digital marketing campaigns 3. Monitor the top and middle lead generation funnel and drive initiatives to improve the drop-offs in the funnel 4. Build marketing tech stack capability for the NBFC by partnering with 3P vendors 5. Drive partnerships with multiple channels for leads generation Eligibility / Experience Requirement: - Minimum 10 years of relevant experience in Digital Marketing/ advertising in a regular capacity in a Commercial Bank/NBFC. - Experience in setting up and optimizing Google AdWords campaigns, FB DM/BDM, programmatic tools (both auction & reserved) is an added plus. - Up-to-date with latest trends & best practices in online marketing and experience in optimizing landing pages and user funnels. Job Description - Roles & Responsibilities: - Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative for a large NBFC. - Drive 5X lead generation through various digital marketing campaigns for the NBFC. - Monitor the lead generation funnel and drive initiatives to improve the drop-offs in the funnel. - Drive partnerships with multiple channels for leads generation . - Develop Marketing Automation & drip marketing capabilities forvDigital Campaigns on owned media including mobile app. - Measure and report performance of all digital marketing campaigns,and assess against goals (ROI and KPIs). - Manage engagement communication across digital channels and social platforms through email, notifications, messengers (WhatsApp, FB etc.) SMS and built-in platforms communication capabilities. - Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media etc. along with designing and maintaining our social media presence - FB, Twitter, LinkedIn etc. - Online reputation management by enabling tools and skills to address customer queries/complaints/requests.

Delhi NCR

Head - Digital Marketing - NBFC 

Job Description for Head - Digital Marketing - NBFC  in Htree HR Consultants Pvt Ltd in  Delhi NCR for (10-15) years of experience. Apply Now!