Description:

The incumbent will own and drive the end-to-end digital growth strategy for the organization, focused on building awareness, engagement, and a predictable global inbound pipeline. This role will lead digital marketing, marketing operations, creative, and web development functions to accelerate pipeline growth and revenue impact.

Key Responsibilities:

Digital Growth & Strategy:

- Develop and own the global digital marketing strategy across acquisition, engagement, retention, user growth, and brand visibility.

- Drive demand generation initiatives aligned with revenue and pipeline goals.

- Build scalable growth engines for sustained inbound pipeline contribution.

Demand Generation & Performance Marketing:

Plan and execute multi-channel digital campaigns with hands-on leadership across:

- Paid media (LinkedIn, Google Ads, programmatic platforms)

SEO / SEM

- Social Media Marketing (organic & paid)

- Email marketing & lifecycle campaigns

- Content-driven growth initiatives

- Optimize CAC, ROAS, and pipeline velocity through continuous experimentation.

Website, CRO & Analytics:

- Lead website strategy and conversion rate optimization (CRO) initiatives.

- Own UX, landing pages, lead capture mechanisms, funnels, and performance tracking.

- Use data and insights to improve engagement, conversion, and pipeline quality.

Marketing Operations & Technology:

- Own and manage marketing automation and CRM platforms (HubSpot, Salesforce, or equivalent).

- Ensure data hygiene, segmentation, lead scoring, attribution, and reporting accuracy.

- Build scalable marketing ops processes to support growth and sales alignment.

Pipeline, ROI & Measurement:

- Define and track key metrics including MQLs, SQLs, pipeline contribution, CAC, LTV, and ROI.

- Build dashboards and reporting frameworks for leadership visibility.

- Optimize MQL-to-SQL conversion in partnership with sales teams.

Cross-Functional Collaboration:

- Work closely with Sales, Product, Design, Content, and Operations teams to align go-to-market strategies.

- Enable sales with high-quality leads, insights, and campaign-driven opportunities.

- Support product launches, positioning, and messaging.

Team Leadership & Execution:

- Build, manage, and mentor high-performing digital marketing and growth teams.

- Balance strategic leadership with hands-on execution in a startup environment.

- Drive a culture of experimentation, accountability, and results.

Qualification and Experience:

- MBA from Premier institutes with 7-14 years of experience in digital marketing within IT / SaaS organizations.

- Proven success in Series A / Series B funded startups, driving pipeline growth and ROI.

- Strong expertise in SaaS growth marketing, demand generation, and inbound pipeline ownership.

- Hands-on experience across paid search, SEO, SMM, email marketing, and CRO.

- Deep understanding of marketing automation, CRM systems, and analytics.

- Experience managing teams and delivering results in fast-paced, high-growth environments.

- Excellent analytical, communication, and stakeholder management skills.

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Posted by

Sunil Malekar

Senior Consultant - Talent Sourcing at Ad Astra Consultants Private Limited.

Last Active: 09 January 2026

Job Views:
89

Applications: 54

Recruiter Actions: 8

Posted in

Sales & Marketing