Head - Digital Marketing - Financial Services

Someone who can drive the firm's digital growth, customer acquisition, digital marketing, online brand positioning, and digital transformation initiatives. The incumbent will be responsible for building and executing a comprehensive digital strategy across customer acquisition, engagement, retention, performance marketing, digital partnerships, and digital product adoption to strengthen the firm's presence in the retail and institutional broking ecosystem.

Key Responsibilities

- Develop and execute the overall digital growth strategy aligned with business objectives and revenue targets.

- Lead digital customer acquisition initiatives across equity broking, demat accounts, mutual funds, PMS, wealth management, and investment products.

- Drive performance marketing campaigns across Google, Meta, affiliate networks, programmatic platforms, and other digital channels.

- Own digital marketing budgets, CAC, CPL, conversion rates, and ROI metrics.

- Build customer journeys and digital funnels to improve onboarding, activation, engagement, and retention.

- Partner with Product, Technology, Sales, and Business teams to enhance digital platforms and customer experience.

- Develop and implement SEO, ASO, content marketing, social media, influencer marketing, and brand-building initiatives.

- Leverage analytics and customer insights to optimize digital campaigns and improve customer lifetime value.

- Drive marketing automation, CRM campaigns, lead nurturing, and customer engagement programs.

- Monitor industry trends, fintech innovations, competitor strategies, and emerging digital channels.

- Establish partnerships with fintech platforms, digital aggregators, and distribution partners to expand reach.

- Lead a team of digital marketing, performance marketing, CRM, analytics, content, and digital product professionals.

- Build dashboards and MIS for senior management covering acquisition, engagement, retention, and revenue metrics.