Head - Digital Marketing - EdTech

Job Description Head of Digital Marketing (Ed-Tech)

Location: Bangalore (On-site, Full-Time)

Experience: 10 to 15+ Years (Ed-Tech Industry Only)

Industry: Education / E-Learning / Ed-Tech

Functional Area: Marketing (Digital + ATL, BTL & TTL)

Category: Digital & Brand Marketing

About the Role

We are seeking a Head of Digital Marketing with proven experience in leading marketing functions within the Ed-Tech industry. The ideal candidate will be a performance-driven marketing leader with expertise in brand building, digital campaigns, and customer acquisition strategies.

The role requires strong hands-on knowledge of digital platforms, SEO/SEM, paid marketing, and brand strategy, along with the ability to lead large teams and manage cross-functional collaboration.

Key Responsibilities

- Develop and execute comprehensive 360 marketing strategies (Digital, ATL, BTL, TTL).

- Lead brand positioning, campaign management, and customer acquisition strategies.

- Own and optimize marketing budgets across online and offline channels.

- Drive performance marketing through SEO, SEM, paid media, affiliates, remarketing, and partnerships.

- Manage web, CRM, and marketing automation tools (HubSpot, Salesforce, Zoho, etc.).

- Collaborate with sales, product, and business leadership to maximize ROI.

- Build strong customer personas and analytics-driven strategies for precise targeting.

- Oversee creative, content, and communication consistency across all touchpoints.

- Drive offline marketing initiatives including events, BTL activities, and community programs.

- Lead, mentor, and inspire a high-performing marketing team.

Desired Candidate Profile

- 10+ years of progressive marketing experience in Ed-Tech industry (mandatory).

- Current/previous role as Head of Marketing / Sr. Digital Marketing Manager in top Ed-Tech companies (e.g., BYJUS, Unacademy, UpGrad, Simplilearn, Vedantu, Great Learning, etc.).

- Proven success in digital and performance marketing campaigns delivering measurable ROI.

- Hands-on expertise in Google Ads, Analytics, SEO tools, social platforms, CRM & automation tools.

- Strong experience in affiliate marketing, webinars, and BTL activations.

- Excellent leadership skills with the ability to manage large teams and cross-functional stakeholders.

- Analytical mindset with strong data-driven decision-making.

- Excellent communication skills (verbal & written).

- Educational background: B.Tech / MBA preferred; certifications in Digital Marketing (Google, HubSpot, etc.) are a plus.

- Exposure to global online learning/training businesses will be an added advantage.