Head - Digital Marketing - eCommerce/D2C

Role Overview:

As the Head of Digital Marketing (Ecom or D2C), you will be responsible for leading and executing the digital marketing strategy to drive growth and brand awareness for our eCommerce or Direct-to-Consumer business. You will work closely with the marketing team, product team, and sales team to develop and implement innovative marketing campaigns, optimize website performance, and improve customer acquisition and retention. Your efforts will directly impact our online sales, customer engagement, and overall business success.

Key Responsibilities:

- Develop and execute a comprehensive digital marketing strategy aligned with business goals to increase online sales and brand visibility.

- Manage and optimize all digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising, to maximize ROI.

- Analyze website traffic, user behavior, and campaign performance to identify areas for improvement and implement data-driven optimizations.

- Lead and mentor a team of digital marketing specialists, providing guidance and support to achieve individual and team goals.

- Collaborate with the product team to ensure website functionality and user experience are optimized for conversion.

- Manage the digital marketing budget, ensuring efficient allocation of resources and tracking of expenses.

- Stay up-to-date with the latest digital marketing trends and technologies, and implement innovative strategies to stay ahead of the competition.

- Develop and maintain strong relationships with external vendors and agencies to ensure high-quality service and cost-effectiveness.

- Create and present regular reports on digital marketing performance to senior management, highlighting key metrics and insights.

Required Skillset:

- Demonstrated ability to develop and execute successful digital marketing strategies that drive business growth.

- Proven expertise in managing and optimizing various digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.

- Strong analytical skills and experience using data to inform marketing decisions and optimize campaign performance.

- Excellent leadership and team management skills, with the ability to motivate and inspire a team to achieve goals.

- Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and external partners.

- Bachelor's degree in Marketing, Business, or a related field.

- Adaptable to a fast-paced, dynamic environment and comfortable working on-site in Bangalore.