Position: Digital Marketing Head

Overall Experience: 8 - 12 years

Location: Pune

Working Days: 6 Days from Office

Notice Period: 30 Days (Maximum)

Roles & Responsibilities:

- Lead the entire e-commerce ecosystem including influencer marketing, branding, website, and e-commerce strategy.

- Build and execute business expansion strategies for domestic and international markets.

- Develop integrated campaigns across performance marketing, social media, influencers, and content.

- Manage marketplace and website performance, pricing, promotions, and visibility.

- Own online revenue targets and P&L management with focus on ROAS, CAC, LTV, conversion optimization.

- Build, lead, and manage the e-commerce and marketing team (20+ members across branding, influencer, content, SEO, marketplace, and website teams).

- Identify and develop new business partnerships and revenue opportunities in international markets.

- Collaborate cross-functionally with operations, product, and finance teams.

- Establish data-driven decision-making culture and continuously optimize high-performing initiatives.

Candidate Requirements:

- Strong Online Marketing / E-commerce Leadership Profile with P&L ownership and digital growth expertise.

- Must have 8+ years in E-commerce Digital Marketing or Growth roles.

- Must have taken end-to-end ownership of an online business - strategy building, revenue growth, and P&L management.

- Must have strong experience managing websites and marketplaces (assortment, pricing, promotions, visibility, content, conversion, sales growth).

- Must have hands-on experience across performance marketing, branding, social media, influencer, and content strategy.

- Must have a proven track record managing revenue targets and marketing budgets, with a strong grasp of ROAS, CAC, AOV, LTV, conversion optimization, and retention.

- Must have international-market e-commerce experience (mandatory) - ideally GCC/Dubai, Australia, US, or Germany - alongside domestic expansion experience.

- Must have experience building and leading high-performing e-commerce/marketing teams.

- Must have a strong commercial mindset - balancing growth, brand building, and profitability - with an entrepreneurial, ownership-driven approach.

- Must be open to work 6 days a week from the office.

- Preferred: Candidates from a brand / product-based e-commerce (D2C) company.