Head - Digital Marketing - Customer Experience/Public Relations & Communication - Automobile Business

1. Digital & Martech Leadership:

- Define the long-term digital vision and investment strategy for the Auto sector.

- Build a future-ready martech ecosystem that enables full-funnel performance, personalization at scale, and seamless digital journeys.

- Set governance, measurement frameworks, and ensure digital contributes meaningfully to brand health and business outcomes.

2. Social Media & Content Strategy:

- Shape the sector's social and content strategy through compelling storytelling, platform-native creative thinking, and a strong real-time content engine.

- Build a modern, high-engagement brand presence by steering the narrative, elevating creative quality, and ensuring content consistently reinforces company's leadership and brand values.

3. CRM, CX & Data-Driven Personalisation:

- Develop a robust CRM and customer lifecycle strategy powered by data, insights, and automation.

- Create integrated journey designs that improve customer experience, drive retention, and strengthen conversion across channels.

- Champion personalization frameworks that unify content, data, and media for meaningful consumer engagement.

4. PR & External Communications:

- Lead the reputation strategy that positions organisation as an industry leader and trusted brand.

- Shape long-term communication narratives, guide media relations, and drive category visibility through proactive storytelling and executive visibility.

- Build frameworks to manage brand perception, awards strategy, and issues management with precision.

5. Internal Communications & Leadership Narrative:

- Shape the internal communication architecture that aligns teams, builds pride, and reinforces culture.

- Drive leadership communication strategy, organization-wide message coherence, and high-impact engagement programs that support transformation and business priorities across the Auto sector.