Role & Responsibility : - Understand the product, market and business metrics, and how paid acquisition fits into the overall growth model. Become a product evangelist first. - Be responsible for performance marketing across digital channels such as google, Facebook, Instagram, YouTube, e-commerce marketplaces, programmatic and affiliates. - Define and execute campaigns with external agencies on a day-to-day basis. Own the channel metric to get maximum ROI out of the budget. - Work on four streams viz website, social media marketing, e-commerce marketing and SEO/SEM More Details ( what a day-to-day looks like): - Lead analysis to evaluate campaign performance, suggest optimization, and complete campaign reports, bringing cross channel performance insights and actionable. - Input into the digital strategy requirements with a strong understanding of the business objectives and KPIs. - Analyze data, trends, performance and leverage your understanding of Google, FB, and Programmatic advertising solutions to create holistic marketing strategies. - Develop and maintain strategic and testing roadmaps in CPC/CPM campaigns. - Develop campaign measurement frameworks that are aligned with marketing KPIs and ensure proper mechanisms are in place to track performance. - Coordinate with the creative and content team and help them to drive the overall creative and content strategy with supporting data and analysis. You should apply if : - You have 8+ years of work experience in performance marketing for consumer products. - You seek high ownership, independent environments, and feedback-oriented cultures. - You have business acumen to appreciate and understand levers for business growth and profitability. - You have sound experience with planning, conceptualizing, and implementing omni- platform digital marketing campaigns, spanning web, SEO/SEM, email, social media, and e-commerce marketplaces. - You are good at developing and managing the content strategy in line with our brand narrative. - Should have prior experience of setting up/working with an E-shop/e-commerce marketplace. - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or digital advertising campaigns.

Hyderabad

Head - Digital Marketing - Consumer Products 

Job Description for Head - Digital Marketing - Consumer Products  in Vidpro Consultancy Services in  Hyderabad for (8-16) years of experience. Apply Now!