Head - Digital Marketing

The Head of Digital Marketing will drive digital-first patient acquisition, brand trust, and online reputation for Nova IVF, an IVF and fertility chain of 100+ centers. This role is responsible for scaling qualified leads, reducing cost per acquisition, and building a strong digital presence that supports center growth and expansion. The ideal candidate has deep performance marketing knowledge, understands healthcare consumer behaviour, and can manage digital funnels from awareness to consultation to start.

Building a forward-thinking digital team with the latest technologies (leveraging AI) would be the one-line objective of this role.

Digital Growth & Patient Acquisition

- Own the digital acquisition strategy for all centres across India.

- Drive high-quality leads for IVF, IUI, Diagnostics, Fertility Preservation, and speciality treatments.

- Build geo-specific campaigns tailored to local competition, doctor expertise, and demand patterns.

- Track lead-to-consultation and consultation-to-start metrics closely with sales/counsellors.

2. Performance Marketing

- Run and optimise paid campaigns across Google Search (high-intent), Meta, YouTube, Display, and Programmatic.

- Create treatment-specific and doctor-specific campaigns to improve relevance and conversion.

- Reduce CPL, CAC, and improve conversion through data-led optimisation.

3. Website, SEO & Conversion Optimization

- Oversee website design, UX, local SEO, and centre-specific landing pages.

- Lead SEO strategy for ranking on high-intent fertility keywords.

- Implement CRO experiments to improve form fills, calls, and WhatsApp conversions.

4. Cross-Functional Alignment

- Work closely with operations, centre managers, sales team, and doctors.

- Ensure digital insights translate into business actions: pricing, offers, centre demand planning.

- Scale new centre launch playbooks (hyperlocal digital strategy).

5. Team & Agency Leadership

- Manage a team of performance marketers, SEO team members, Content writers.

- Guide digital agencies and ensure strict performance ownership.

Experience:

10-15 years in digital marketing.

Candidates from Tier 1 & Tier 2 B-Schools preferred.