In this senior leadership role, you will be responsible for architecting and deploying comprehensive digital marketing strategies that align with the organizations top-line revenue targets.

You will oversee the entire digital ecosystemincluding SEO/SEM, performance marketing, social media, and CRMto enhance brand recall and increase patient/customer referrals.

The ideal candidate is a Result-Driven leader with a deep understanding of the healthcare or diagnostic center landscape, capable of managing multi-million-rupee budgets while ensuring high ROI through data-led decision-making and strategic PR.

Technical Responsibilities

- Strategic Revenue Alignment: Convert organizational growth objectives into actionable digital marketing roadmaps, allocating budgets and targets across specific zones to achieve revenue milestones.

- Full-Funnel Campaign Orchestration: Lead and manage end-to-end SEO/SEM, email marketing, social media, and display advertising campaigns, ensuring high engagement and conversion rates.

- Specialty-Focus Product Marketing: Identify and prioritize key clinical specialties for the year, designing targeted digital campaigns to drive business for high-value diagnostic products.

- Omnichannel Content & Communication: Oversee content strategy and management for the website, Meta platforms (Facebook/Instagram), SMS/WhatsApp, and AI-driven Bots, ensuring zero dilution of the brand image.

- Referral & Doctor Marketing (B2B2C): Establish digital frameworks to identify and engage potential referring consultants, creating a sustainable database of doctors to increase patient referral bases.

- Marketing Analytics & MIS: Periodically analyze MIS reports and website analytics (e., Google Analytics 4) to draw inferences on customer trends, attribution, and campaign effectiveness.

- Brand Positioning & Perception Management: Set up processes to capture and analyze customer perceptions of the diagnostic brand, implementing corrective digital measures to align brand image with desired goals.

- CRM & Loyalty Engineering: Build and manage customer engagement and loyalty programs to increase the lifetime value (LTV) of patients and maintain top-of-mind recall.

- Agency & PR Management: Brief and manage external advertising and PR agencies, ensuring campaign outputs are delivered within budget and impactful media presence is maintained.

- Performance Auditing & Budgeting: Monitor marketing spends against turnover for individual centers to ensure maximum profitability and effective budget utilization.

- Innovation & Growth Hacking: Collaborate with other Lines of Business (LOB) and Center Heads to brainstorm and pilot innovative growth strategies, new market entries, and new engagement models.

- Corporate & Direct Sales Integration: Translate digital leads into sales focus areas, coordinating with corporate sales and direct marketing teams to cover all potential customer segments in the region.

Required Technical Skills

- Digital Strategy Mastery: Proven track record in managing large-scale, multi-channel digital transformation projects.

- Performance Marketing: Expert-level knowledge of Google Ads (SEM), Meta Ads, and Programmatic Display.

- SEO & Content: Deep understanding of technical SEO, content marketing, and SERP positioning for local search (Google My Business).

- Analytics & Attribution: Mastery of Google Analytics 4 (GA4), Tag Manager, and attribution modeling to track "Digital-to-Clinic" conversions.

- Public Relations: Experience in evolving PR strategies and managing media relationships for a corporate brand.

Leadership & Core Competencies

- Strategic Thinking: Ability to visualize long-term market trends and position the brand as a leader in the diagnostic space.

- Result Driven: A relentless focus on achieving Top-Line targets and managing profitability at the center level.

- Team Mentorship: Experience in guiding and directing a team of marketing executives on process-driven referral building.

- Stakeholder Management: Confident in providing data-backed inputs to the CEO and Directors for press releases and executive briefings.

Preferred Qualifications