Head - Digital Marketing

Head of Digital

Areas of Responsibility:

- Develop and execute a comprehensive digital strategy for online presence, including the website, Amazon, and quick-commerce platforms.

- Drive customer acquisition through innovative digital marketing campaigns across paid and organic channels.

- Optimize website and e-commerce experience to enhance user engagement, improve conversions, and maximize revenue.

- Manage digital sales funnels to improve conversion rates and customer lifetime value (CLV).

- Oversee performance marketing (SEO, SEM, paid ads, email marketing, social media) to ensure efficient ROI and customer acquisition.

- Develop and execute retention strategies to enhance brand loyalty and repeat purchases.

- Manage and grow presence on Amazon and quick-commerce platforms, ensuring optimized listings, visibility, and conversions.

- Monitor and analyze digital performance metrics to identify opportunities for optimization and report insights to senior leadership.

- Collaborate with cross-functional teams, including marketing, product, operations, and technology, to align digital initiatives with business goals.

Key Performance Indicators (KPIs):

- Website traffic and conversion rate

- Customer acquisition cost (CAC)

- Return on Ad Spend (ROAS)

- Customer retention rate and lifetime value (CLV)

- Amazon and quick-commerce platform sales growth

- Search engine ranking and organic traffic growth