Head - Digital/eCommerce & Growth - Renewable Energy & Sustainability

Role Overview:

- Direct-to-Consumer (D2C) business and digital expansion for the energy products.

- Focus on aggressive customer acquisition, improving retention metrics, and scaling online marketplace revenue.

- Instrumental in shifting the brand's perception toward modern, tech-savvy consumers through targeted digital campaigns.

E-Commerce & Omnichannel Growth:

- Managing online sales channels and strategies across major marketplaces to drive growth in the energy category.

Quick Commerce Strategy:

- Developing and executing non-FMCG quick commerce playbooks.

Direct-to-Retailer (D2R) Platform:

- Architecting a D2R digital platform connecting the brand directly to retail partners using WhatsApp Business API, UPI payments, and streamlined direct logistics.

Digital Team Building & Infrastructure:

- Building a modern digital team from the ground up, moving past legacy offline workflows.

- Establishing data analytics foundation - including UTM standards, attribution models, CRM hygiene, and marketplace dashboards - before scaling ad spend.

Marketplace Optimization:

- Building unified dashboards to track marketplace health (Amazon, Meesho, Flipkart) before scaling advertising spend.

- Launching targeted micro-campaigns to validate consumer demand for specific product lines before committing heavy capital.