Head - Digital - eCommerce

Description:

About the Role

We are looking for a growth-obsessed Head of Digital to lead and scale our end-to-end e-commerce business. This role will own the complete digital funnel from traffic acquisition to conversion to retention for a fast-growing D2C brand.

If you thrive in a 01 and 110 journey, love experimenting with performance marketing, and can scale revenue profitably this role is for you.

Key Responsibilities

E-commerce Ownership:

- Own and scale the entire D2C e-commerce P&L

- Drive revenue growth across website and marketplaces (if applicable)

- Optimize conversion rates, AOV, LTV, and retention

Performance Marketing:

- Lead paid marketing across:

Meta Ads (Facebook/Instagram)

Google Ads (Search, Display, YouTube)

- Manage large monthly budgets and improve ROAS & CAC efficiency

Growth & Funnel Optimization:

- Build and optimize full funnel:

Awareness Consideration Conversion Retention

- Run A/B tests on:

Landing pages

Creatives

Funnels

CRM & Retention:

- Own lifecycle marketing:

Email, SMS, WhatsApp campaigns

- Improve repeat purchase rate and customer lifetime value (LTV)

Website & UX:

- Work closely with product/tech teams to:

Improve UX/UI

Optimize checkout flows

Reduce drop-offs

Team Leadership:

- Build and lead a high-performing digital team:

Performance marketers

SEO/content

CRM managers

- Manage agencies/vendors