Description:

- What Youll Do:

1. Packaging & Product Design:

- Lead the design and evolution of product packaging, ensuring it is distinctive, functional, and aligned with brand positioning

- Work closely with product, sourcing, and vendors to execute packaging from concept to print

- Bring innovation in materials, formats, and shelf appeal

- Ensure compliance with regulatory and labeling requirements

2. Brand Design (Website | Digital):

- Drive prioritisation across launches, performance, sales, retention, UI/UX, and brand campaigns

- Oversee marketplace listings to ensure consistency, compliance, and strong visual merchandising

- Plan and manage product photoshoots, ensuring on-brief and on-time delivery

- Track competitor and industry design trends to inform creative direction

- Review and approve performance creatives and campaign key visuals

- Own the visual design of the website and landing pages, ensuring a seamless and high-converting user experience

- Collaborate with product/tech teams to translate brand into UI elements

3. Retail Channel Experience:

- Drive packaging and design strategy for new retail product development, working closely with brand, sales, and product teams to align on consumer needs, channel requirements, and launch timelines

- Set the creative and structural innovation agenda for retail packaging, ensuring design solutions are differentiated on shelf and aligned with evolving retail and consumer trends

- Navigate and coordinate complex multi-stakeholder approval processes across Regulatory, Brand, General Trade, Modern Trade, and CXO levels, ensuring consensus and sign-off at each gate

4. Social & Content Design:

- Lead creative direction for social media, campaigns, and performance marketing assets

- Develop thumb-stopping creatives optimized for platforms like Instagram, Meta Ads, and others

- Work closely with marketing to bring campaigns to life through compelling visuals and storytelling

- Build scalable templates and systems for faster content production

5. Team Leadership & Collaboration:

- Lead and mentor a team of designers

- Collaborate cross-functionally with marketing, product, and growth teams

- Manage external agencies, freelancers, and vendors when needed

- Bring structure, processes, and speed to design workflows

- Manage ad-hoc design requests without disrupting core priorities

Who You Are:

- Someone with 5+ years of experience in brand/design roles, in D2C or consumer startups

- Has a strong portfolio showcasing packaging, digital (website/UI), and social content

- Proficient in tools like Adobe Creative Suite, Figma, and other relevant platforms

- Has a strong understanding of performance-driven design (what converts, not just what looks good)

- Experienced in working with print production and packaging vendors

- Ability to manage and lead teams along with strong stakeholder management and coordination