Head/Deputy General Manager - Business Development & Product Marketing - Automotive Aftermarket

Description:

- DGM Product & Business Development & Product Marketing (Automotive Aftermarket)

Job Purpose:

- Develop and implement AFM channel and business development strategies

- Achieve organizational goals related to market share, market coverage, and product-wise growth

- Strengthen aftermarket business in line with Annual Operating Plans (AOPs)

Role Overview:

- Establish and drive effective Go-To-Market (GTM) strategies in the automotive aftermarket

- Deliver revenue growth, market share increase, and expanded market coverage

- Ensure execution aligns with approved AOP targets

Key Responsibilities:

- Define, identify, and implement effective GTM channels for the India automotive aftermarket

- Establish and execute AFM sales programs to drive customer satisfaction, channel engagement, sales growth, and service excellence

- Optimize distribution channels, pricing strategies, and sales personnel development programs

- Lead training initiatives, customer and channel meetings, and marketing campaigns

- Identify new business opportunities and evaluate existing channel performance

- Manage and present comprehensive AFM sales and business development reports

- Conduct market research, competitor analysis, and customer insights studies

- Lead or support renewal negotiations with key channel partners

- Develop short-term and long-term strategic execution plans aligned with AOPs

- Explore new markets and support expansion of product lines

- Travel extensively to support execution of business plans as required

Skills & Competencies:

- Strong process and product knowledge

- Analytical and strategic thinking capability

- Business intelligence and cross-functional collaboration skills

- Leadership and negotiation skills

- Clear and effective communication with internal and external stakeholders

- Customer-centric mindset focused on value creation

- Innovative thinking with awareness of future industry trends

- High ownership, drive, and execution orientation

Education:

- Bachelors Degree (B.E. / B.Tech) in a relevant field

- Advanced degree preferred

Experience:

- Minimum 15 years of relevant industry experience

- Exposure to aftermarket business, GTM strategy, and channel management

- Relevant certifications, systems exposure, and professional training preferred