Head - Demand Planning

- Overall owner of demand planning process: Manages the demand forecasting, starting from getting forecast-tool output, collaborating with regional sales team through the Zonal Demand Planner

- Own National Volume forecast (Primary and Secondary) for the Monthly Forecasting process as well as long term Volume Forecast for the RF process

- Act as custodian of the monthly/ quarterly volume market share targets closed during the RF cycles

- Improves forecasting process efficacy (primary forecast accuracy, fidelity and bias) while also driving Volume to Value forecasting by driving right market-brand salience

- Drive the S&OP process for sales Highlighting State/ brand wise performance, gap vs Budget for Volume and NS, identifying monthly risks/ opportunities along with sales and providing timely communication to Supply Chain via weekly S&OE

- Identify risks during and plan mitigation within the function by recognizing opportunities basis run-rate, market share, statistical forecast and inventory levels