Head - Demand Generation - Recruitment Firm

Key Responsibilities:

- Build, mentor, manage, and scale high-performing SDR and Business Development teams.

- Drive a strong performance culture aligned with pipeline and business targets.

- Hire, train, and develop teams to support business growth.

- Design and execute multi-channel GTM strategies focused on enterprise account penetration.

- Own inbound and outbound lead generation activities across Medium, Large, and Enterprise accounts.

- Build and optimize a predictable pipeline engine ensuring a consistent flow of high-quality leads.

- Improve pipeline velocity, conversion rates, and overall funnel performance.

- Own the complete marketing and sales funnel from awareness to lead qualification and handoff.

- Collaborate closely with Business Unit Heads and Key Account Management teams to accelerate deal closures.

- Identify cross-sell and upsell opportunities through customer and funnel insights.

- Track and report demand generation metrics and pipeline forecasts.

- Deliver data-driven recommendations to leadership teams.

- Drive AI and analytics adoption to improve campaign performance and ROI.

Required Skills & Expertise:

- Strong experience in demand generation and enterprise GTM strategies.

- Experience targeting India and US markets.

- Proven experience in hiring and scaling SDR/BD teams.

- Deep understanding of MQL, SQL, Pipeline Velocity, Conversion Rates, and Funnel Metrics.

- Strong stakeholder management and communication skills.

- Understanding of enterprise buyer personas including VP Engineering and VP Data & Analytics.

- Ability to convert complex solutions into clear business value proposition.

- Open to flexible work timings supporting US/global markets.

Tools & Technologies:

- Salesforce

- HubSpot

- Outreach

- Apollo

- 6sense