Head - Demand Generation Marketing & Inbound - B2B SaaS

Position: : Head - Demand Generation Marketing & Inbound

Location: Bengaluru

Experience: 6-12 Years

Education: Full-time MBA (Mandatory)

Role Overview

The incumbent will be responsible to lead and scale inbound marketing engine, driving predictable pipeline growth and accelerating SaaS revenue. The incumbent will own the end-to-end inbound demand strategy and execution across content, SEO, paid media, lifecycle marketing, and funnel optimization.

This is a high-impact leadership role responsible for aligning marketing efforts with revenue goals and enabling scalable growth.

Key Responsibilities

1. Inbound Strategy & Revenue Ownership

- Own and lead the overall inbound demand generation strategy.

- Drive scalable pipeline growth aligned with SaaS revenue objectives.

- Translate revenue targets into measurable marketing KPIs.

2. Campaign Development & Execution

- Build and manage high-performing, data-driven demand generation campaigns across channels.

- Oversee content marketing, SEO, paid acquisition, and lifecycle marketing initiatives.

- Continuously test, optimize, and scale campaigns for maximum ROI.

3. Lead Nurturing & Lifecycle Marketing

- Design and implement structured nurture programs to move prospects through the funnel.

- Develop segmentation and personalization strategies to improve engagement and conversion.

- Optimize MQL-to-SQL conversion rates through targeted engagement strategies.

4. Funnel & Performance Optimization

- Drive end-to-end funnel optimization from awareness to SQL and pipeline creation.

- Identify bottlenecks and implement improvements to increase conversion efficiency.

- Ensure strong alignment between marketing and sales for smooth lead handoffs.

5. Analytics & Reporting

- Own reporting on pipeline contribution, CAC, ROI, and campaign performance.

- Provide regular insights and performance dashboards to leadership.

- Make data-driven decisions to enhance growth efficiency.

Required Skills & Experience

- 6-12 years of experience in B2B demand generation or growth marketing, preferably in SaaS.

- Proven track record of owning inbound pipeline and revenue targets.

- Strong understanding of SEO, paid media, content marketing, marketing automation, and CRM systems.

- Experience managing marketing budgets and optimizing CAC.

- Demonstrated ability to build and scale high-performing demand generation programs.

- Strong analytical and problem-solving skills with a performance marketing mindset.

- Experience working closely with Sales teams to align marketing with revenue outcomes.

Preferred Qualifications

- Full-time MBA with at least 6 years of experience in demand generation and inbound marketing.

- Experience in scaling B2B SaaS companies.

- Strong leadership skills with experience managing cross-functional teams.