Position Overview: As the Head of Demand Generation, you will be responsible for developing, implementing, and leading comprehensive demand generation programs to fuel the growth of our business. With a minimum of 7 years of experience in demand generation and a proven track record of success, you will play a pivotal role in shaping and executing our marketing strategies, ensuring a steady flow of high-quality leads and contributing to the overall success of the company. Responsibilities: Strategy Development: - Develop and execute a comprehensive demand generation strategy aligned with overall business objectives. - Identify target audiences, market trends, and competitive landscapes to inform strategy. Lead Generation: - Oversee the creation and execution of lead-generation campaigns across various channels, including digital, social media, email, and events. - Utilize marketing automation tools to optimize lead capture, nurturing, and conversion processes. Content Marketing: - Drive content marketing initiatives to create engaging and relevant content that resonates with target audiences. - Collaborate with internal teams and external partners to develop compelling content for different stages of the buyer's journey. Team Leadership: - Build, mentor, and lead a high-performing demand generation team. - Foster a collaborative and innovative work environment, ensuring the team's success in meeting and exceeding goals. Analytics and Reporting: - Establish key performance indicators (KPIs) and regularly analyze campaign performance to measure effectiveness. Provide actionable insights and recommendations based on data to continually improve demand generation strategies. Cross-Functional Collaboration: - Collaborate with sales, product, and other teams to ensure alignment and integration of demand generation efforts with overall business objectives. - Communicate effectively with stakeholders and provide regular updates on campaign performance. Qualifications: - Minimum of 7 years of experience in demand generation, with a proven track record of success. - Bachelor's degree in Marketing, Business, or a related field. An advanced degree is a plus. - In-depth knowledge of demand generation strategies, tools, and best practices. - Proficiency in marketing automation platforms, CRM systems, and analytics tools. - Excellent communication, collaboration, and project management skills. - Ability to think strategically, analyze data, and make data-driven decisions.

Bangalore

Head - Demand Generation/Growth Marketing - B2B SaaS 

Job Description for Head - Demand Generation/Growth Marketing - B2B SaaS  in KPB Consultants in  Bangalore for (7-15) years of experience. Apply Now!