Head - Demand Generation

Description:

We are seeking a highly strategic and result-oriented Head of Demand Generation to lead and drive end-to-end demand generation, lead acquisition, and client engagement initiatives across multiple business verticals.

The ideal candidate will have strong experience in B2B marketing, digital demand generation, client management, marketing automation, campaign strategy, and revenue growth initiatives.

The role requires a strong leader who can build scalable demand generation strategies, manage enterprise client relationships, drive qualified pipeline growth, and lead high-performing marketing and lead generation teams.

The candidate will work closely with sales, business development, leadership, and external stakeholders to create impactful campaigns that generate measurable business outcomes.

Key Responsibilities:

- Develop and execute comprehensive demand generation strategies aligned with business growth objectives.

- Drive end-to-end lead generation initiatives across digital, inbound, outbound, account-based marketing (ABM), and partner channels.

- Build and manage multi-channel marketing campaigns to generate qualified leads and improve conversion rates.

- Lead client engagement activities and maintain strong relationships with enterprise customers and strategic stakeholders.

- Collaborate with sales and business development teams to align marketing efforts with revenue and pipeline targets.

- Define campaign KPIs, monitor performance metrics, and optimize campaigns for maximum ROI and lead conversion.

- Manage and mentor demand generation, marketing operations, and campaign management teams.

- Drive customer acquisition, lead nurturing, and marketing funnel optimization initiatives.

- Develop account-based marketing strategies targeting enterprise and high-value clients.

- Oversee marketing automation platforms, CRM systems, lead scoring, and campaign analytics.

- Manage budgets, vendor relationships, and external marketing agencies for campaign execution.

- Conduct market research, competitor analysis, and customer behavior analysis to identify growth opportunities.

- Work closely with product marketing and content teams to create impactful marketing assets and messaging.

- Present campaign performance reports, pipeline insights, and strategic recommendations to senior leadership.

- Ensure alignment between marketing, sales, and customer success teams for seamless customer journey management.

Required Skills & Expertise:

- Strong expertise in Demand Generation and B2B Marketing Strategies.

- Experience in Enterprise Client Management and Stakeholder Engagement.

- Proven experience in Lead Generation, Pipeline Management, and Revenue Growth.

- Expertise in Digital Marketing Channels including SEO, SEM, Email Marketing, Social Media, Paid Campaigns, and Webinars.

- Experience with Marketing Automation tools such as HubSpot, Marketo, Pardot, Eloqua, or similar platforms.

- Strong understanding of CRM platforms like Salesforce, Zoho CRM, or Microsoft Dynamics.

- Experience in Account-Based Marketing (ABM) and customer acquisition strategies.

- Strong analytical skills with expertise in campaign performance tracking and marketing analytics.

- Knowledge of lead nurturing, customer segmentation, and conversion optimization techniques.

- Ability to manage cross-functional teams and large-scale marketing initiatives.

Preferred Candidate Profile:

- 12-15 years of experience in Demand Generation, Growth Marketing, or B2B Marketing roles.

- Proven track record of driving measurable pipeline growth and revenue generation.

- Strong leadership and team management experience.

- Experience handling enterprise clients and strategic business accounts.

- Excellent communication, presentation, and stakeholder management skills