Head - D2C Marketing - Beauty/Wellness

WHAT YOU WILL DO :

Brand :

- Own and develop the brand - its voice, visual language and positioning across every touchpoint

- Ensure complete consistency between what the brand promises and what the institute and app deliver

- Manage certain sensitive partnerships - creatively, strategically and with discretion

Launch :

- Lead the brand launch- the moment we enter public conversation

- Build and execute the physical centre launch, including press, community and opening programming

- Create the content and campaign strategy that establishes our brand as the authority in postnatal care in India

Growth & Community :

- Build the founding member community - the first group of mothers who will define the experience

- Own digital, social and content - either directly or by building and managing a small team

- Develop the D2C growth strategy for the product line in partnership with the Head of Product Line Team & Partners

- Manage the brand agency relationship and any external creative partners

- Build and lead the internal marketing team as the organisation grows - Content Lead, PR Manager, Community Manager

- Work closely with the clinical and product teams to ensure all communication is accurate, evidence-backed and on brand

Experience & background :

You will likely have - though we care more about what you have done than where you have been.

- 8-14 years of marketing experience, with at least part of that in a senior or founding role

- A track record of building or significantly shaping a consumer brand - ideally premium, D2C, wellness, lifestyle or women's health

- Experience managing high-profile talent partnerships with discretion and creative intelligence

- Strong content and storytelling instincts - you understand what makes something worth reading, sharing and trusting

- Experience working in or alongside early-stage ventures - you know what 0-to-1 actually feels like

It would be useful if you also have :

- Familiarity with the Indian premium consumer market and the mothers and families within it

- Experience in health, Femtech or postnatal / maternal wellness content and communication

- A network in India's media, PR or creative community

Preference To Beauty / wellness D2C Industry and especially to Someone with Mother-care or related community exposure (female priority)