Head of D2C Growth & E-commerce

We are looking for a high-agency operator to act as the "mini-CEO" of our D2C engine, taking full strategic and execution ownership over our entire Shopify, growth marketing, and analytics ecosystem.

If you are a data-driven builder who thrives on moving fast, scaling budgets, and running the P&L of a channel like your own startup, this is for you.

Skip the corporate bureaucracycome partner directly with leadership to pioneer and own our next phase of hyper-growth.

Job Title: Head of D2C Growth

Location: HSR Layout, Bangalore

Experience: 5-8 years

Employment Type: Full-time

Role Overview:

- We're looking for a strategic and execution-focused Senior Manager - D2C to lead end-to-end growth across our D2C channel. This role will own both e-commerce operations and performance marketing, driving customer acquisition, retention, and revenue.

- You will be responsible for managing website performance, paid media, data analytics, and customer lifecycle while ensuring a seamless, high-converting user journey. The ideal candidate combines strong analytical thinking with creativity and a deep understanding of consumer behavior.

Key Responsibilities :

1. D2C Website & Operations :

- Manage end-to-end Shopify operations including product listings, collections, pricing, and offers

- Oversee order fulfillment, inventory sync, RTO reduction, and operational efficiency

- Ensure smooth website functionality, UX, and conversion optimization

2. Performance Marketing & Acquisition :

- Own and scale paid acquisition across Meta (Facebook, Instagram) and Google (Search, Display, YouTube, Shopping)

- Build and execute full-funnel strategies (prospecting, retargeting, retention)

- Manage budgets, CAC, ROAS, and revenue targets aligned with business goals

3. Campaign Execution & Optimization :

- Launch, monitor, and optimize campaigns for performance and scale

- Run A/B tests across ads, audiences, creatives, and landing pages

- Continuously improve targeting, bidding strategies, and funnel performance

4. Data, Analytics & Reporting :

- Track key D2C and marketing metrics (traffic, CVR, CAC, ROAS, LTV, AOV)

- Build dashboards and share daily/weekly performance insights

- Ensure accurate tracking via GA4, pixels, and conversion APIs

- Drive data-backed decision-making across teams

5. Customer Experience & Retention :

- Optimize on-site journey and checkout funnel to reduce drop-offs

- Work closely with CRM to execute retention strategies (WhatsApp, Email, SMS)

- Improve repeat purchase rate and customer lifetime value

6. Creative & Cross-functional Collaboration :

- Partner with creative, tech, and marketing teams for high-impact campaigns

- Provide data-backed briefs for ad creatives, landing pages, and PDPs

- Ensure brand consistency and conversion-focused communication

7. Growth & Strategy :

- Drive revenue through pricing strategies, bundling, and offer planning

- Identify new growth levers, channels, and experimentation opportunities

- Benchmark competitors and stay updated with market trends

What We're Looking For:

- 5-8 years of experience in D2C/e-commerce + performance marketing

- Strong hands-on experience with Meta Ads and Google Ads

- Deep understanding of metrics like CAC, ROAS, LTV, MER, and AOV

- Experience with Shopify, GA4, Google Tag Manager, and CRM tools (Klaviyo or similar)

- Strong analytical, problem-solving, and decision-making skills

- Ability to balance data with creativity and consumer understanding

Preferred (Good to Have):

- Experience in beauty, skincare, or consumer brands

- Exposure to app marketing, marketplaces, or omnichannel growth

- Experience leading teams or managing cross-functional stakeholders

What We Offer:

- Competitive salary and benefits

- High ownership and fast growth environment

- Opportunity to build and scale a high-impact D2C + growth function