About the Role:
We are looking for a Head D2C to own and scale a 150 Cr D2C business. The role will drive revenue, customer acquisition, retention, conversion and overall D2C profitability, with potential growth into a CBO/CRO role.
Key Responsibilities:
- Own the D2C P&L and growth for a ~150 Cr business.
- Drive new customer acquisition, repeat purchase and retention.
- Develop and optimise performance marketing strategy with a strong focus on ROAS, CAC and LTV.
- Own CRO and full-funnel optimisation across the customer journey.
- Identify growth opportunities across traffic, conversion, AOV and retention.
- Work closely with the Technology/Product team to improve website performance, customer experience and conversion.
- Independently evaluate technology requirements and challenge/guide the Tech team on D2C growth priorities.
- Build a scalable growth roadmap to take the D2C business to the next level.
Ideal Candidate:
- Proven experience managing and scaling a 100 Cr+ D2C business.
- Strong understanding of ROAS, ideally managing businesses delivering 23x ROAS.
- Strong expertise in acquisition + retention/repeat customer growth.
- Deep understanding of CRO, funnel optimisation and D2C metrics.
- Strong technology understanding with experience working closely with Tech/Product teams.
- Candidates from any category are welcome, provided they have scaled a large D2C business.
- Strong commercial and analytical mindset with end-to-end business ownership.
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