Head - D2C Business

D2C Head

Description:

- Develop and execute the overall D2C strategy to achieve monthly sales, with an immediate goal of scaling to a monthly sales run rate of 1 Crore (current 50 lakhs) , and then to grow to 2-5 Cr pm over the next year.

Business Management:

- Take complete ownership of the D2C channel, including day-to day operations.

Team Collaboration:

- Collaborate with external agencies to ensure the brand's messaging, promotions, and customer communications are consistent and compelling.

- Create and hire an in-house content team in 6 months, expand CRM team and potentially create one on-house.

Tech & Tools Management:

- Identify, evaluate, and integrate the right platforms, tools, and technologies to optimize the D2C channel's efficiency and user experience.

Growth & Optimization:

- Lead a continuous experimentation framework, testing new content, offers, and consumer cohorts to drive growth and improve key metrics.

Problem-Solving:

- Proactively identify and resolve new challenges that arise as the business scales, using deep industry knowledge and practical experience.