Head - D2C - App & Website

Industry : Retail

Job Description : The role leads the full digital revenue function, driving stronger user journeys, repeat behaviour, and overall online growth across web and app platforms. It also oversees retention, engagement, and team leadership to ensure long- term customer value and high- impact execution.

Client Details:

Our client is a fast- growing consumer- focused organisation operating across omnichannel. They are committed to building a seamless online experience for their customers and are now expanding their leadership team to strengthen their digital revenue charter. The organisation values innovation, agility, and data- driven decision- making, and is looking for a seasoned leader to drive end- to- end online growth.

Description:

- Lead the overall strategy to improve how users discover, browse, and purchase across digital platforms, ensuring smoother journeys and higher transaction efficiency.

- Develop and run structured experiments to refine product presentation, promotional constructs, and on- site experiences, using evidence- based insights to boost commercial outcomes.

- Drive initiatives focused on customer repeat behaviour by enhancing engagement programs, nurturing high- value cohorts, and improving long- term customer contribution.

- Oversee communication flows across channels such as notifications, email, and messaging to deliver relevant, timely, and personalized lifecycle touchpoints.

- Strengthen loyalty- building mechanisms by refining program structures, increasing participation, and ensuring consistent value delivery to returning users.

- Build, mentor, and manage cross- functional teams while collaborating closely with senior leadership to align digital priorities with broader business objectives

- KPIs: Site merchandising, conversion, retention, loyalty, CRO and growth

Profile:

Successful candidate:

- 7-16 years of experience in growth, revenue, product, or consumer internet roles.

- Strong background in scaling online revenue for app- first, D2C, e- commerce, or digital- led businesses.

- Proven expertise in conversion optimisation, retention strategies, and CRM- driven growth.

- Deep comfort working with metrics, cohorts, analytics, experimentation, and user segmentation.

- Experience managing senior leaders and cross- functional, multi- layered teams.

- Strong stakeholder management, communication skills, and a bias for outcomes.

Job Offer:

- A high- impact leadership role that directly shapes the organisation's digital growth strategy and revenue trajectory.

- The opportunity to build and scale key functions across conversion, retention, and lifecycle management in a fast- growing digital business.

- Close collaboration with senior leadership, offering strong visibility and influence on core business decisions.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Mahima Madambath on +91 80 6826 6862.

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