Head - D2C & Growth

WHAT YOU WILL OWN - THE PROFILE

- Shopify P&L - revenue, margins, profitability end-to-end

- Category & SKU strategy - scale, optimise, or cut

- Creative engine - briefs, testing roadmaps, hooks, formats

- Performance marketing - ROAS, MER, spend efficiency

- Conversion rate optimisation - PDPs, landing pages, checkout

- Retention & lifecycle - email, WhatsApp, CRM journeys

- Data & dashboards - CAC, LTV, category/SKU performance

- Growth decisions - double down on winners, kill what doesn't work

THE PROFILE

- Proven Shopify D2C scaling experience - non-negotiable

- Strong P&L or revenue ownership in a consumer brand

- Connects revenue - category - creative - performance

- Deep Meta & Google ads understanding

- Creative testing and scaling - not just running ads

- High-ownership mindset - move fast, own outcomes

- Worked closely with founders or senior leadership

- Comfortable in 0- 1 and 1- 10 environments equally

YOUR PATH :

01 LAND: Own the data. Audit the full Shopify P&L. Know every category, SKU, cost. Build your dashboard.

02 BUILD: Own the engine. Creative system live. CRO tests running. Performance aligned. Retention journeys active.

03 SCALE: Own the growth. Shopify becomes most profitable channel. Your system scales without you holding every lever.

WHAT WE OFFER :

- Full P&L Ownership: Run Shopify like your own business - every lever, every number, every outcome.

- Direct Founder Access: Work with the founder daily. Fast decisions, no bureaucracy, real accountability.