What Youll Own:

Shopify & D2C Revenue Full P&L:

- Own the complete Shopify revenue, contribution margin and growth targets.

- Track revenue by category and SKU, AOV, conversion rate, traffic mix, repeat-purchase and return rate by category and cohort.

- Monitor CAC, ROAS and contribution margin weekly; know whats growing, whats stuck and exactly why.

- Decide when to push a product, pull back, launch a bundle or run a sale owning the full funnel from traffic to LTV.

Category Growth Planning:

- Break revenue targets into category-level plans; identify hero products, underperformers and demand gaps.

- Align with product and supply on inventory, pricing and launches, and spot scaling opportunities before theyre obvious.

Performance Marketing Strategy & Budget:

- Work with the performance marketer to set weekly and monthly budgets and define ROAS and CAC targets by category.

- Allocate spend across Meta, Google and other channels, make the scaling-vs-efficiency calls, and define the testing framework the PM executes; you own strategy and outcomes.

Creative Strategy Data-Driven Briefing:

- Decide weekly/monthly creative volume, products, formats (static, video, UGC, carousel) and funnel stages driven by performance data.

- Brief the team with clear hypotheses and offer strategy (hooks, bundles, urgency), and review outputs against business goals, not personal taste.

Conversion Optimisation:

- Own CVR across homepage, PDPs, collections and checkout, and drive AOV through bundling, upsells and smart offers.

- Work with design and dev for fast execution cycles, and build the trust signals that convert first-time buyers.

Experiments, Reporting & Operating Cadence:

- Run structured experiments on pricing, offers, landing pages and creatives, and turn every win into a repeatable growth playbook.

- Own the weekly/monthly operating rhythm dashboards (revenue, ROAS, CAC, category performance), performance and business reviews, and seasonal planning.

- Align with supply chain on inventory for high-performing SKUs, and keep the team tight, focused and accountable.

What We Expect You to Know Cold:

- Shopify: theme logic, checkout optimization, app ecosystem (Klaviyo, Recharge, Judge.me), discounts and bundles.

- GA4: funnel analysis, attribution modelling, custom events, audience building, conversion paths.

- Meta & Google Ads: campaign structure, audience strategy, creative testing, scaling rules; Shopping, Search and PMax.

- Unit economics: CAC, LTV, ROAS and contribution margin by channel and category you think in these terms daily.

- Creative performance: hook rates, thumb-stop rates, CTR by format, fatigue signals, iteration.

- CRM & retention: email/SMS flows, post-purchase journeys, win-back campaigns, loyalty.

- Seasonality: back-to-school, festive gifting, summer bottle demand you plan 8 weeks ahead.

What Success Looks Like:

- Consistent Shopify revenue growth month on month, quarter on quarter.

- Clear, real-time visibility into category performance across all SKUs.

- A systematic creative testing engine running every single week.

- Measurably improved ROAS, CVR and AOV against baseline.

- Faster execution cycles across marketing and website decisions driven by data, not decks.

Who You Are:

- 4-8 years in D2C / e-commerce growth or brand-side digital roles, with strong exposure to Shopify-led brands.

- Have owned or directly influenced a D2C P&L and been accountable for topline not just run ads or managed agencies.

- Have personally helped scale a D2C brands online revenue (3 Cr+ monthly is a strong signal).

- Live daily inside Shopify, GA4, Meta Ads Manager and performance dashboards and can show the numbers you moved.

- Make creative and budget decisions from category-level revenue data, not gut feel.

- Operate lean and think like a mini-founder you create direction, you dont wait for briefs.

- Experience in consumer products, home/kitchen, kids or lifestyle brands is a strong plus.