Head - D2C

D2C Website Head

Marol, MUMBAI

6 Days working

Key Responsibilities

Website Operations & Optimization

- Own the day-to-day health D2C Website (built on Shopify)

- Ensure seamless performance across devices and fast mobile load speeds

- Drive A/B testing, funnel analysis, and product page optimization

Growth & Retention

- Continuously improve conversion rate (CVR), AOV, and cart recovery

- Map user behavior and reduce bounce/drop-off through testing and insights

- Collaborate with marketing to support traffic-to-sale journeys

Customer Experience

- Own the full journey from homepage to post-purchase

- Collaborate with CX team to align feedback into real UX improvements

- Improve NPS, repeat rate, and CSAT via loyalty flows and reviews

Cross-Functional Ops

- Work closely with tech, CX, supply chain, and creative teams

- Ensure smooth backend sync for orders, payments, and tracking

- Lead bug triage, system fixes, and tech escalations

Ideal Candidate Profile

Experience & Background

- 3-5 years of experience managing a D2C website (FMCG/beauty/lifestyle preferred)

- Strong knowledge of Shopify, performance tools (GA4, Hotjar, Clarity), and funnel frameworks

- Exposure to retention systems (email, WhatsApp), loyalty, reviews, and referral programs

- Proven results in CRO, AOV growth, CVR lift, or reducing bounce/abandonment

Personality & Mindset

- Checklist-driven executor who thrives on SOPs, trackers, and shipping fast

- Growth hacker energy-always testing, experimenting, and optimizing

- Techie mindset-debugs fast, thinks in systems, loves tools

- Bonus if you're an ex-gamer, builder, or side hustler-someone who figures things out and fixes things without waiting

- Qualifications don't matter-your results and hunger do