Hiring: Head - Customer Marketing and Modern Trade
Location: All India
Function: Customer Marketing / Sales & Marketing
Industry: FMCG
Key Responsibilities:
- Lead national Customer Marketing and Modern Trade strategy
- Develop annual customer plans, budgets and activation calendars
- Drive sales growth, new customer acquisition, listings and distribution
- Manage relationships with Modern Trade buyers, category heads and retail partners
- Lead joint business plans, customer reviews and strategic negotiations
- Track sales, customer investments, activation effectiveness and ROI
- Work closely with Sales, Marketing, Finance, Supply Chain and Operations
- Lead and develop the Customer Marketing team
Ideal Candidate:
- 12 - 18 years of experience in FMCG
- Strong experience in Modern Trade, Key Account Management, Customer Marketing or Trade Marketing
- Ice Cream experience preferred; Dairy, Frozen Foods or F&B also relevant
- Strong Modern Trade/retailer network
- National/all-India experience preferred
- Strong commercial, analytical, negotiation and stakeholder management skills
- Proven team management and business growth experience
Key Skills:
- Modern Trade - Key Account Management - Customer Marketing - Trade Marketing - FMCG - Retail - Customer Development - Sales Growth - Negotiation - Team Management
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