Head Customer Experience and Digital Marketing - A Leading Building Materials company is looking to hire for a Head of Customer Experience and Digital Marketing role in Delhi. This is not a Hybrid/ Work from home role and will require the person to be in Delhi office. - The ideal candidate would be required to have atleast 13-15 years experience in the following areas. Website Design & Management : - Lead the design and optimization of the website - Collaborate with the IT and marketing teams to ensure website functionality and alignment with brand standards. - Implement strategies to increase website traffic, enhance user engagement, and drive online sales. Customer Journey Mapping: - Conduct thorough analysis of the end-to-end customer journey, identifying touchpoints for improvement. - Develop and maintain detailed customer journey maps to guide enhancement strategies. Digital Enablement: - Oversee the development and management of the mobile app to provide a seamless and user-friendly experience. - Collaborate with the technology team to implement app enhancements and features. - Drive mobile app adoption and usage through targeted strategies. Contact Center & ORM : - Lead the design and management of the contact center to provide exceptional customer support. - Implement online reputation management (ORM) strategies to monitor and enhance brand perception. - Respond to customer feedback and reviews to maintain a positive online reputation. MEASURES: - Website and Mobile App Engagement Metrics (traffic, bounce rate, conversion rates) - Success of Experience Centers (customer feedback, foot traffic, sales generated) - Effectiveness of SIS and Pop-up Initiatives (ROI, brand consistency) - Contact Center Performance Metrics (response time, issue resolution, customer satisfaction) - Online Reputation Metrics (positive reviews, sentiment analysis) - Adoption and Usage Metrics for Mobile App

Delhi NCR

Head - Customer Experience & Digital Marketing - FMCG 

Job Description for Head - Customer Experience & Digital Marketing - FMCG  in People Connection in  Delhi NCR for (13-15) years of experience. Apply Now!