Description:

Were looking for a Head of Brand Design / Creative Director to own and shape our brand end-to-end. This role will define how millions of consumers experience visually, emotionally, and culturally.

You will be the custodian of the brand, setting the creative vision, building systems, and leading a high-impact design team while partnering closely with founders and cross-functional leaders.

What Youll Own

Brand Identity & Systems:

- Own complete brand identity visual language, tone, design systems, and creative standards.

- Build scalable brand frameworks across digital, physical, and experiential touchpoints.

Creative Direction:

- Lead creative direction end-to-end for campaigns, product launches, category stories, shoots, content, and social.

- Set the aesthetic bar across groceries, gourmet, and lifestyle categories with a premium, modern sensibility.

Consumer Journey Design:

- Shape the entire consumer experience app moments, packaging, delivery experience, café/retail touchpoints, and offline brand moments.

- Ensure every interaction feels intentional, elevated.

Brand Strategy & Storytelling:

- Drive brand strategy including positioning, messaging pillars, content themes, and seasonal narratives.

- Translate consumer insights, culture, and category truths into sharp, memorable visual stories.

Cross-Functional Collaboration:

- Work closely with Category, Growth, Product, and Ops to turn insights into powerful creative executions.

- Partner with top external agencies, studios, photographers, and creators.

Team Building & Leadership:

- Build, mentor, and lead a high-performance in-house creative team.

- Create a culture of craft, speed, experimentation, and high standards.

Founder Partnership:

- Partner directly with founders on flagship campaigns, brand bets, and defining 01 brand moments.

- Be a thought partner, not just an executor.

What Were Looking For

- 712 years of strong brand / creative leadership experience across consumer brands, FMCG, premium/luxury (q-commerce & e-commerce), or top creative agencies.

- Proven experience leading end-to-end brand systems identity, campaigns, storytelling, shoots, packaging, digital & offline.

- A rare blend of strategic thinking + hands-on execution comfortable with a blank canvas and building a brand world from scratch.

- An exceptional aesthetic sense premium, modern, tasteful, detail-obsessed.

- Deep love for 01 journeys and building brands that challenge category norms.

- Comfortable working closely with leadership on big creative decisions.

- A natural leader who mentors designers, collaborates deeply, and raises the creative bar across the org.

- Fast-moving, experimental, and biased toward action.

- Someone who lives and breathes culture, design trends, content, and storytelling.

Why This Role Matters

- This is not a design support role.

- This is a brand-defining leadership role with real ownership, visibility, and creative freedom shaping how we're remembered.

- If you want to build a brand that people feel, not just see this is it.