Qualifications, experience, location and other documented achievements (certificates, awards etc) - Do Tasks, activities to be undertaken by the position holder - Deliver Outcomes to be delivered by the position holder (mostly KPIs for the role and targets / goals) Min Qualifications Min / Max age: - Location- Chennai - Flexible working - a mix of WFO and Open for discussion. - Overall 15 years of experience, out of which 2 years as the Head of marketing. - At least 5 years of B2B international experience - Experience in end-to-end marketing stack with exposure to a broader content system - Experience in brand- and sales-related marketing and ability to measure both performances distinctly. - Hands-on experience in Digital Marketing Channels - Google ads, Social media and Email marketing - SEO & SEM strategies to optimize online visibility and drive traffic - Define and execute content strategy in line with SEO and provide engaging content to the target audience. - Social media management - manage brand promotion, customer engagement and lead gen. - Email marketing - identify target persona and engage in conversation. - Working knowledge in industry-leading marketing platforms software is a must- ex, Zoho, Opentracker, Semrush, Sales IQ, Mail chimp, or similar ones. - The ability to analyze data and make data-driven decisions. - Effective Team management & leadership skills - Strong budget and resource management skills- allocation and management of budgets to maximize ROI of campaigns and strategies. - Good at data analysis and data driven insights to make decisions - Strong stakeholder reporting and presentation skills - Excellent English language skill - Evaluate existing tools, platform and make the right decision to have a seamless workflow across various marketing activities. - Execution of marketing campaign - ensure proper coordination, review and revision of marketing activities to optimize each channel performance. - Define an execute content strategy monitor content performance and modifications to drive engagement and conversations. - Track, manage customer leads to optimize interactions using the marketing platforms and tools. Segment audience, personalise communication, leverage on insights from customer to improve marketing effectiveness. - Conduct A/B testing- analyze results, make modifications to improve campaign performance , customer experience and return on investment. - Budget management - optimize budget spent to get maximum results. - Team management - provide guidance, directions to achieve shared company goals. Collaborate with cross-functional teams to ensure smooth functioning of digital marketing activities. Conduct one on one reviews with team members, mid & half year appraisals. - Define plans to continoulsly monitor and report market/ industry trends ,new tools, industry best pratisces, competitor analysis.

Chennai

Head - Content Marketing - IT 

Job Description for Head - Content Marketing - IT  in ResourceTree Global Services in  Chennai for (10-18) years of experience. Apply Now!