Head - Content/Creative Direction

Head Content/Creative Direction

Industry : Retail

Category : Sales & Marketing

Job Type : Permanent

Job Description :

The professional will lead content strategy, branding, and digital growth for a luxury-focused organization, with a strong emphasis on CXO positioning and premium storytelling. This role blends creative direction, Instagram growth expertise, and luxury brand sensibility to build influence and authority among affluent audiences.

Client Details :

Our client is known for its refined brand aesthetics and premium customer experience. The company focuses on delivering aspirational, high-quality offerings to a discerning clientele, with a strong emphasis on innovation and brand excellence.

Description :

Content Strategy (CXO & Luxury Brand Positioning) :

- Develop high-authority content narratives for founders, CEOs, and luxury brands

- Translate brand philosophy and business insights into aspirational, premium storytelling

- Build thought leadership frameworks around luxury, lifestyle, exclusivity, craftsmanship, and influence

Instagram Growth & Performance Marketing :

- Design and execute organic growth strategies (0 - 100K+ followers) for luxury audiences

Leverage deep understanding of:

1. Reels algorithm

2. Hook psychology

3. Retention loops

4. Save/share-driven content

- Conduct A/B testing on hooks, formats, and storytelling styles

Content Creation (Luxury Aesthetic) :

Create high-end :

- Reels (luxury lifestyle, brand storytelling, founder POV)

- Carousels (minimal, insightful, premium tone)

- Stories (behind-the-scenes, exclusivity-driven)

- Maintain a clean, minimal, and aspirational visual language aligned with luxury standards

- Ensure brand consistency across all touchpoints

Personal Brand Building :

- Work closely with CXOs to extract ideas, insights, and unique perspectives

- Convert them into high-impact, viral yet premium content

- Balance authority, relatability, and exclusivity in all messaging

Market Intelligence & Brand Strategy :

- Track global trends across luxury retail, fashion, lifestyle, and creator ecosystems

- Analyze competitors, luxury brands, and influencers to identify opportunities

- Drive differentiation through strong positioning and storytelling

Leadership & Stakeholder Management :

- Collaborate with leadership to align brand and marketing strategy with business goals

- Manage budgets and ensure efficient execution of campaigns

Profile :

- 10+ years of experience in marketing, branding, or content strategy

- Strong background in luxury retail, lifestyle, or premium consumer brands

- Proven expertise in CXO profiling and high-end audience engagement

- Demonstrated success in Instagram growth (Reels-first approach)

Deep expertise in :

- Hook writing & storytelling

- Visual composition & luxury aesthetics

- Digital growth strategy & audience psychology

- Experience working with Founders, CXOs, or high-net-worth individuals

- Strong understanding of luxury consumer behavior and premium positioning

- Leadership experience managing creative and marketing teams

- Tools proficiency: Adobe Premiere Pro / CapCut, Canva

- Ability to think as a strategist, storyteller, and brand builder

Job Offer :

- Opportunity to work in a fast-growing, premium brand environment in Gurgaon

- High-visibility role working closely with leadership and influential stakeholders

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